Qualcomm just announced Snapdragon XR2+ Gen 2, a higher-end variant of the chipset used in Quest 3.
Why Trend-Hopping Can Lead to Brand Failure on Social
What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as […]
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[Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies
Industry Direct by Qualcomm Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our […]
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Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down
First Contact Entertainment, developers behind the tactical team shooter franchise Firewall, is shuttering the studio, citing the “lack of support for VR within the industry.” Founded in 2016, First Contact has developed two of the PSVR platform’s most visible exclusives: Firewall Zero Hour (2018) and the recently released sequel Firewall Ultra (2023), which landed solely […]
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Exploring XR User Interface Interactions in ‘Idea Engine’
Idea Engine allows you to create and share VR and mixed reality experiences. Building such a general-purpose tool requires complex user interfaces. In this Guest Article, developer Brett Jackson shares his approaches to UI interaction. Guest Article by Brett Jackson Brett Jackson has been developing VR projects since 2015 and is the director of the […]
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Qualcomm Announces More Powerful Version of Quest 3’s XR Chip
Qualcomm today announced its latest Snapdragon XR chip, the XR2+ Gen 2, a more capable variant of the chip that powers Quest 3. The company also hints that it will be used in the upcoming Samsung-Google headset. Qualcomm is at this point the world’s leading provider of mobile processors for XR headsets. The company’s Snapdragon […]
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Spacesuit Loop Scrubs and Routine Station Maintenance for Crew on Thursday
Another day of station upkeep is underway aboard the International Space Station on Thursday. The Expedition 70 crew spent most of the day on spacesuit and station maintenance, auditing equipment, and wrapping up experiments started earlier this week. In the morning, NASA Flight Engineer Jasmin Moghbeli was joined by ESA (European Space Agency) Commander Andreas …
Will Microsoft Claim the Metaverse Crown in 2024?
Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. However, the new year is upon us, as is Microsoft’s industrial Metaverse roadmap, with the first of its products coming this […]
The Latest on Meta’s VR Headsets in 2024
Meta and others in the industry are ramping up for a busy 2024. Last year, the firm doubled down on MR headsets and AR smart glasses over previous ambitions towards the consumer Metaverse. Recently, the firm unveiled new details covering its approach to its hardware lineup, including its Quest and smart glasses immersive portfolio. Following […]
X Says That There are Now 750k Jobs Listed via X Hiring in the App
X may have tapped into a significant new opportunity with X Hiring.
TikTok Launches 2024 Marketing Calendar to Assist in Your Planning
Some helpful pointers for your 2024 TikTok campaigns.
Essential Dos and Don’ts for Social Media Marketing in 2024 [Infographic]
Some quick tips to help you maximize your social media marketing efforts.
X Announces Lower-Cost Verification for Organizations Package To Lure SMBs
At $200 per month, it seems like a much better deal than X’s original package.
Groundbreaking UEVR Mod Injects VR Support Into Almost Any Unreal Engine PC Game
Praydog’s Universal Unreal Engine VR Mod (UEVR) injects VR support into almost any PC game made with Unreal Engine, and it’s free.
UNDERDOGS Q&A: How One Hamsa Traded Rackets For VR Mechs
UNDERDOGS brings a roguelike mech brawler to Quest & PC VR soon; we interviewed One Hamsa to learn more.
Our full Q&A:
Apple Vision Pro Optional Top Strap Design Revealed In Patent
The design of the optional top strap of Apple Vision Pro was revealed in a patent.
[Research] B2B Influencer Marketing – More Important Than Ever
As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through the clutter, build trust, and impact growth. New research by TopRank Marketing and Ascend2 finds some significant trends and predictions for B2B influencer marketing in 2024. Influencer Marketing Maturity: While […]
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STEMonstrations, Station Upkeep, and Hearing Assessments Top Wednesday’s Schedule
A STEMonstration, station upkeep, and routine hearing assessments kept the Expedition 70 crew busy on Wednesday. The seven orbital residents split up duties aboard the International Space Station as they continue their microgravity research missions into the new year. NASA Flight Engineer Jasmin Moghbeli began her day recording a STEMonstration for teachers and students grades …
Apple to Ship Vision Pro This Week, Analyst Reports
2024 is here, and following my own extensive coverage last year, it seems that certain technology giants are aiming to reinvigorate mainstream XR with a range of new solutions and hardware. Apple was a significant headline stealer last year after the firm unveiled its Vision Pro headset at WWDC 2023. The firm slated the MR/VR […]
5 Tips for Your Digital Marketing Strategy in 2024
Some tips to help boost your digital marketing efforts in 2024.
The Importance of Ads to Big Tech Brands [Infographic]
With X looking to move away from its ad reliance, its worth noting how difficult that task will actually be.
X Shares New Data on Efforts to Combat CSAM in the App
X claims to be detecting and reporting much more child abuse material.
Meta Is Removing The TV Casting Capability From Quest, At Least For Now
Meta is temporarily removing the ability of Quest headsets to cast to Google Cast TVs and devices.
Quest 3 Is Now The 4th Most Used VR Headset On Steam, Surpassing The Original HTC Vive
Quest 3 was the fourth most used VR headset on Steam in December, surpassing the original HTC Vive.