Feel the Real: ‘Supernatural’ Unveils New Campaign, ‘Unreal Fitness’

For anyone with a headset, the link between VR and fitness is likely a no-brainer. And today, Supernatural debuted a new campaign directed at the…

Give Thanks with Black Friday + Cyber Monday Deals, Now Live

As American Thanksgiving approaches, we’re thankful for everyone in the Meta Quest community. And we’ve got a reason to celebrate before we break out the…

Xreal Speaks on Transformative Effect of AI for Enterprise

Last week, at NYSE, Jon Li, Head of Sales at Xreal, a leading AR smart glasses company, acknowledged the transformative effects of AI across various enterprise sectors. At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. […]

Microsoft “Committed” to Ignite Announcements Following Altman Reshuffle

This past weekend delivered an unexpected end-of-year shake-up in the emerging technology space. OpenAI announced that Sam Altman would step down from his position of CEO following a significant partnership in mid-2023 with Microsoft to leverage genAI technology for innovative workplace digital solutions. The news also follows a pivotal week for Microsoft, when the firm […]

Unity Debuts Unity 6 LTS at Unite 2023 with Meta, Apple Partnerships

Last week’s Unite 2023 event saw a massive amount of updates from Unity, the world’s largest real-time 3D (RT3D) gaming engine company. The Unite 2023 event, a meeting of minds for Unity developers, solution providers, and executives, explored the latest updates on the leading platform. In a keynote speech, Jim Whitehurst, Chief Executive, Unity, revealed […]

What is Microsoft Teams Immersive Spaces?

Microsoft Teams Immersive Spaces is taking collaboration to a new level. Powered by Microsoft Mesh, the new XR experience is now in preview, allowing users to discover the era of “metaverse work.” Combining intuitive virtual environments with customizable avatars and spatial audio, Immersive Spaces allows employees to interact and connect like never before. The offering […]

Meta Shares Insight into What’s Driving Engagement on Threads

With more brands reconsidering their X presence, Threads is getting more focus.

Google Unveils its Fourth Annual ‘Black Owned Friday’ Business Showcase

The initiative aims to shine a spotlight on Black-owned brands during the broader sales event. 

Pinterest Shares New Insights into The Value of the Platform for Promoting Luxury Brands

New market insights from Pinterest.

LinkedIn Shares New Insights into Engagement with Collaborative Articles

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

Quest 2 Black Friday Deal Gives $50 Credit On Top Of Recent Price Cut

Meta’s Black Friday deal gives you $50 credit after purchasing a Quest 2, which was recently cut to $250 for the rest of 2023.

‘New Partner’ Takes Lead On Ubisoft’s Just Dance VR

Exclusive: Former Pico exclusive Just Dance VR is being finished with a ‘new partner’

Aonic Group Acquires nDreams For $110 Million

nDreams has been acquired by Aonic Group for $110 million.

Looking for the iPhone moment of AI in Spatial Computing

I’m finally back to writing articles after a long time. And since it’s Sunday and it’s a bright day outside of the window, I want to restart writing articles with something bright and funny… a satirical post about all the hype around technology that I’ve seen these months. I hope you will move some muscles […]

The post Looking for the iPhone moment of AI in Spatial Computing appeared first on The Ghost Howls.

[Industry Direct] VENTA X Releases VR Concert ‘Girls In Wonderland’ Featuring K-Pop Artists OH MY GIRL & Lee Chae-yeon

Industry Direct by VENTAVR Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our on-site […]

The post [Industry Direct] VENTA X Releases VR Concert ‘Girls In Wonderland’ Featuring K-Pop Artists OH MY GIRL & Lee Chae-yeon appeared first on Road to VR.

Quest 3 Black Friday Sales Might Not Be Huge But Here They Are

We’re on the lookout for the best Meta Quest 3 Black Friday 2023 sales, and Cyber Monday too. Because the headset just launched last month, we don’t expect to see any major deals, however, there are a few offers worth looking at. Updated – November 20th, 2023 The Best Meta Quest 3 Black Friday & […]

The post Quest 3 Black Friday Sales Might Not Be Huge But Here They Are appeared first on Road to VR.

Quest 2 isn’t Worth Full Price in 2023, but This Black Friday Deal is Definitely Worth a Look

We’re keeping an eye on the best Meta Quest 2 Black Friday & Cyber Monday 2023 deals, don’t blink or you might miss the best Quest 2 sale of the year! While we can’t recommend Quest 2 at its full price in 2023, a $100 discount is certainly worth considering if you’re looking for your […]

The post Quest 2 isn’t Worth Full Price in 2023, but This Black Friday Deal is Definitely Worth a Look appeared first on Road to VR.

Join Friends & Fans in NBA Arena & UFC Journey, Now Available in Meta Horizon Worlds

It’s a big day for sports fans as NBA Arena opens its virtual doors in Meta Horizon Worlds* at 4:30 pm PT today, joining UFC…

WhatsApp Announces New Sponsorship Deal with Mercedes F1 Team

The deal will see the Mercedes team post exclusive content in the messaging app.

Meta Launches Collaborative Legal Action with Louboutin Targeting Counterfeit Sellers in its Apps

A new step-up in Meta’s enforcement actions against counterfeit sellers.

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

Vacation Simulator Hits Major Sales Milestone Alongside Quest 3 Update

Vacation Simulator becomes Owlchemy’s second platinum-selling game, also receiving a Quest 3 update.

How Sniper Elite VR: Winter Warrior’s Devs Aim To Build On The Original

Sniper Elite VR: Winter Warrior hits Quest soon, but what’s changed from before? Read on for our exclusive interview:

Blast from the Past: ‘Dragon Front Rising’ Blends Dieselpunk + Fantasy in a CCG Built for Quest

We’ve come a long way since 2016. VR headsets have evolved beyond the need for a powerful gaming PC, and we’ve ditched the wires and…

The Best Virtual Reality Accessories for Deeper Immersion

Virtual reality accessories are transforming the immersive technology landscape. As VR headsets are growing more advanced, the “add-ons” available to personalize and enhance virtual experiences are also evolving. Today’s VR accessories don’t just include additional straps for comfort or charging systems. They encompass a broad range of powerful tools. The options are almost limitless, from […]