This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan NSU Broward Center of Innovation (Levan Center of Innovation), announcing a Volumetric Capture Studio for creating digital twins of real-world people and objects to suit a variety of enterprise needs. The move enables the project partners to extend digital twin adoption […]
Qualcomm Partners with Google, Samsung for New 4K XR Chipset to Empower AI Smart Glasses
Today, Qualcomm Technologies officially introduced the Snapdragon XR2+ Gen 2 Platform, a new Snapdragon chipset built to improve the quality of XR displays, visuals, and the overall user experience. Notably, the firm’s newly improved chipset will provide extended support for users and firms leveraging AR smart glasses with integrated AI features. The XR2+ Gen 2 […]
How to Prepare for a Changing Meta Ads Landscape
Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.
Guest: John Loomer | Show Notes: socialmediaexaminer.com/596
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A Simple Guide to B2B Social Media Marketing [Infographic]
Some handy pointers for your social media marketing approach.
5 Tips To Help Maximize Your TikTok Marketing Approach in 2024
Some notes to help guide your TikTok marketing in 2024.
Snapchat Announces New Entertainment Measurement Partnership With Samba TV
The partnership will provide more insights into the performance of promotions in the app.
X Says There Are 750K Jobs Listed via Hiring in the App
The platform may have tapped into a significant new opportunity with X Hiring.
VR Skater Receives Full Release On Steam This February
VR Skater leaves Steam Early Access for full release next month:
New VR Games & Releases January 2024: PSVR 2, Quest, SteamVR & More
2024 is here and January’s packing more VR games. Here’s the highlights coming to Quest, PC VR, PSVR 2 and Pico:
Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More
Qualcomm just announced Snapdragon XR2+ Gen 2, a higher-end variant of the chipset used in Quest 3.
Why Trend-Hopping Can Lead to Brand Failure on Social
What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as […]
The post Why Trend-Hopping Can Lead to Brand Failure on Social appeared first on Convince & Convert.
[Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies
Industry Direct by Qualcomm Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our […]
The post [Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies appeared first on Road to VR.
Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down
First Contact Entertainment, developers behind the tactical team shooter franchise Firewall, is shuttering the studio, citing the “lack of support for VR within the industry.” Founded in 2016, First Contact has developed two of the PSVR platform’s most visible exclusives: Firewall Zero Hour (2018) and the recently released sequel Firewall Ultra (2023), which landed solely […]
The post Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down appeared first on Road to VR.
Exploring XR User Interface Interactions in ‘Idea Engine’
Idea Engine allows you to create and share VR and mixed reality experiences. Building such a general-purpose tool requires complex user interfaces. In this Guest Article, developer Brett Jackson shares his approaches to UI interaction. Guest Article by Brett Jackson Brett Jackson has been developing VR projects since 2015 and is the director of the […]
The post Exploring XR User Interface Interactions in ‘Idea Engine’ appeared first on Road to VR.
Qualcomm Announces More Powerful Version of Quest 3’s XR Chip
Qualcomm today announced its latest Snapdragon XR chip, the XR2+ Gen 2, a more capable variant of the chip that powers Quest 3. The company also hints that it will be used in the upcoming Samsung-Google headset. Qualcomm is at this point the world’s leading provider of mobile processors for XR headsets. The company’s Snapdragon […]
The post Qualcomm Announces More Powerful Version of Quest 3’s XR Chip appeared first on Road to VR.
Spacesuit Loop Scrubs and Routine Station Maintenance for Crew on Thursday
Another day of station upkeep is underway aboard the International Space Station on Thursday. The Expedition 70 crew spent most of the day on spacesuit and station maintenance, auditing equipment, and wrapping up experiments started earlier this week. In the morning, NASA Flight Engineer Jasmin Moghbeli was joined by ESA (European Space Agency) Commander Andreas …
Will Microsoft Claim the Metaverse Crown in 2024?
Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. However, the new year is upon us, as is Microsoft’s industrial Metaverse roadmap, with the first of its products coming this […]
The Latest on Meta’s VR Headsets in 2024
Meta and others in the industry are ramping up for a busy 2024. Last year, the firm doubled down on MR headsets and AR smart glasses over previous ambitions towards the consumer Metaverse. Recently, the firm unveiled new details covering its approach to its hardware lineup, including its Quest and smart glasses immersive portfolio. Following […]
X Says That There are Now 750k Jobs Listed via X Hiring in the App
X may have tapped into a significant new opportunity with X Hiring.
TikTok Launches 2024 Marketing Calendar to Assist in Your Planning
Some helpful pointers for your 2024 TikTok campaigns.
Essential Dos and Don’ts for Social Media Marketing in 2024 [Infographic]
Some quick tips to help you maximize your social media marketing efforts.
X Announces Lower-Cost Verification for Organizations Package To Lure SMBs
At $200 per month, it seems like a much better deal than X’s original package.
Groundbreaking UEVR Mod Injects VR Support Into Almost Any Unreal Engine PC Game
Praydog’s Universal Unreal Engine VR Mod (UEVR) injects VR support into almost any PC game made with Unreal Engine, and it’s free.
UNDERDOGS Q&A: How One Hamsa Traded Rackets For VR Mechs
UNDERDOGS brings a roguelike mech brawler to Quest & PC VR soon; we interviewed One Hamsa to learn more.
Our full Q&A:
Apple Vision Pro Optional Top Strap Design Revealed In Patent
The design of the optional top strap of Apple Vision Pro was revealed in a patent.