Optimizing for TikTok Search: How to Reach a Larger Audience

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie.

Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/586

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TikTok Publishes New eCommerce Marketing Starter Guide

Some key tips to get your campaigns on track. 

Instagram Makes Reminder Ads Available for Stories Placement

More ways to raise awareness of coming events/launches.

Threads Adds Polls and GIFs as it Continues to Expand its Engagement Options

A day after announcing that it has 100 million users, Threads keeps the updates coming. 

Threads Is Closing in on 100M Users Says Zuckerberg

Usage is rising for Meta’s Twitter-esque replica.

52 NBA Games This Season Will Be Streamed In Immersive 180-Degrees To Quest For Free

52 NBA games this season will be streamed in immersive 180-degrees to Quest headsets in the US for free.

Ghostbusters: Rise of the Ghost Lord Review-In-Progress: Engaging Co-op With Lingering Questions

Ghostbusters: Rise of the Ghost Lord launches today on Quest and PSVR 2.

Read our review-in-progress:

Quest 3 Mixed Reality Game Brings Minecraft Into The Real World

BlockVerse is a Minecraft-like Quest 3 game that supports field-scale outdoor mixed reality.

Meta Expects AR/VR Losses To Increase Next Year Due To ‘Ongoing Product Development’

Meta expects its AR/VR losses to increase in 2024 due to “ongoing product development” and “investments to further scale our ecosystem”.

Quest is Getting a Flurry of New Games in the Next Month and a Half

Better keep a tight grip on that wallet—the next month and a half will see the launch of a flurry of anticipated games for Meta Quest 2 and Quest 3 (and a few which are also coming to PSVR 2 and PC VR). Here’s what should be on your radar. If you’ve been looking for […]

The post Quest is Getting a Flurry of New Games in the Next Month and a Half appeared first on Road to VR.

‘Ghostbusters: Rise of the Ghost Lord’ Review – I Ain’t Afraid of No VR Ghost!

It’s been a while since we first busted ghosts in VR, but this time around veteran VR studio nDreams and Sony Pictures Virtual Reality are serving up an at-home co-op game for Quest and PSVR 2 that will finally let you strap on a proton pack and go head-to-floating-head with a good variety of belligerent […]

The post ‘Ghostbusters: Rise of the Ghost Lord’ Review – I Ain’t Afraid of No VR Ghost! appeared first on Road to VR.

Cosmonauts Finish Spacewalk Following Hardware Installs and Inspections

Roscosmos cosmonauts Oleg Kononenko and Nikolai Chub concluded their spacewalk Oct. 25 at 9:30 p.m. EDT after 7 hours and 41 minutes. During the spacewalk, Kononenko and Chub inspected and photographed an external backup radiator on the Nauka multipurpose laboratory module, as well as isolated the radiator from Nauka’s cooling system. During the radiator inspection, …

Nothing But Net: The NBA Returns to Xtadium & Meta Horizon Worlds with Immersive Games for the 2023-24 Season

Get ready to go courtside from the comfort of your home. The 2023-24 NBA season tipped off yesterday, and Meta Quest is proud to return…

Meta Horizon Worlds v133 Release Notes: Introducing a Time Spent Dashboard + Mute Notifications

Meta Horizon Worlds v133 is here! This week’s update includes a new dashboard to view time spent in Worlds and a test to let people…

Microsoft Shuts Down Industrial Metaverse AI Projects

This week, reports from BussinessInsider highlighted how Microsoft is closing down Project Airsim, an AI ambition tied to the firm’s Industrial Metaverse roadmap. As part of the closure, Microsoft is also laying off the project’s employees as it plans to discontinue the Azure AI-based service by December 15 2023. An official Microsoft statement on the […]

Google Launches AR Try-On Tools for Hair Color and Foundation

Google’s got some new AR tools for advertisers.

Pinterest Launches New Information and Education Hub for Creators

Some handy resources for Pin creators, and marketers.

TikTok Announces Live Concert Event to Showcase Music Trends

TikTok’s become a key platform for music promotion.

Meta Announces New Avatar Updates, Including Halloween-Themed Customizations

Meta continues to develop new, expressive avatar options. 

Dozens Of Quest Games Discounted By Up To 40% In Meta Halloween Sale

Dozens of Quest games discounted by up to 40% in Meta’s Halloween Sale:

XREAL Air 2 Pro Brings Adjustable Dimming To Consumer Media Glasses For $450

XREAL Air 2 Pro brings adjustable dimming to consumer media viewing glasses for $450.

Vertigo 2’s PSVR 2 Release Has Been Delayed

The PSVR 2 release of Vertigo 2 has been delayed.

The 7th Guest VR Review – A Specter At The Feast

The 7th Guest VR puts a futuristic spin on a classic 90s mystery.

Here’s our full review:

5 Findings on AIs Impact on SMB Marketing

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing.   It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on a level playing field. From hyper-personalized customer experiences to predictive analytics that optimize ad spending, […]

The post 5 Findings on AIs Impact on SMB Marketing appeared first on Convince & Convert.

Cosmonauts Begin Spacewalk to Install Scientific Payloads and Inspect Radiator

Roscosmos cosmonauts Oleg Kononenko and Nikolai Chub began a spacewalk at 1:49 p.m. EDT to install a synthetic radar communications system, release a nanosatellite to test solar sail technology, and inspect and photograph an external backup radiator on the Nauka multipurpose laboratory module. Coverage of the spacewalk continues on NASA Television, the NASA app, and the …