AR Turns Your Car Into A Transformers Robot

“Autobots, transform and roll out.” Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series. Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your […]

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Immersive Video Key to Boosting Engagement, BlueJeans Says

The lines between unified communications (UC) and extended reality (XR) have begun to blur. Several companies from both verticals have begun exploring immersive video features across communications platforms. By doing so, firms can expand their connectivity with a greater impact on employees, audiences, and collaborators. XR Today is honoured to interview Joe McStravick, Managing Director, […]

The Impact of Apple’s XR Device, Deep Dive with Agora Exec

WWDC is just around the corner, and the XR industry is on the edge of its seats! For years, Apple has teased XR audiences with hints at a revolutionary immersive device which may flip the technology sector on its head, similarly to the iPhone’s effect on the mobile phone sector. At the same time, Meta […]

Big XR News from AWE 23, Xreal, Meta, and Lenovo

This week marks the start of AWE 2023, a leading multi-day conference covering every aspect of the immersive industry, and the event is bringing in the biggest brands and best minds in XR to help evaluate the future of the technology space. Following the many announcements and insights from AWE 2023, next week sees Apple […]

‘Wave’ of litigation expected as schools fight social media companies

Districts are joining a complaint against Meta, Snapchat, TikTok and YouTube, but some doubt the firms can be blamed for teens’ mental health struggles.

Meta’s Twitter Alternative App Gets its Own Icon as it Moves Closer to Launch

Will this be a serious challenger to Twitter?

An Overview of Facebook Ad Formats [Infographic]

Some key notes on Facebook ads best practices, for each format.

TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning

Yes, it’s time to start planning your holiday campaigns.

Watch The First Quest 3 Mixed Reality Gameplay Footage Here

Meta just revealed the first Quest 3 mixed reality gameplay, showing the passthrough quality and room-aware features.

Watch it here:

Bigscreen Beyond Gets Last Minute Lens Improvements Including Wider Field Of View

Bigscreen Beyond gets last minute lens improvements ahead of launch, including wider field of view.