Retail just got a $76 billion reason to lean into XR. A new wave of smart mirrors, AI assistants, and immersive commerce tools is rewriting the buyer journey – and this time it’s about bottom-line value, not showroom gimmicks. Meanwhile, Meta’s research labs are reaching sci-fi territory: building headsets that can pass a visual Turing test. The race is […]
Getting Started With Google Ads [Infographic]
Some pointers to help you maximize Google Ads efforts.
TikTok Implements Hashtag Limit
The move seemingly aims to improve the presentation of clips in-stream.
Meta Is Consolidating More of Its Detailed Ad Targeting Options
Meta is looking to push advertisers towards trusting its AI targeting tools.
Snapchat Launches ‘Buddy Passes’ To Boost Memberships
Buddy passes will enable Snapchat+ members to share a free week of access with friends.
Spatial Phone Lets You Use Your iPhone Or Android While Immersed On Quest
You can see and control your iPhone or Android in Quest with the $12 Spatial Phone app, though with noticeable latency.
Mixed Reality RTS Banners & Bastions Confirms Early Access Release Date
Mixed reality RTS Banners & Bastions enters early access on Quest later this month.
Fantasy Roguelite Ironstrike Goes Free-To-Play On Quest This Week
Co-op VR fantasy roguelite Ironstrike is going free-to-play on Quest later this week.
When Meta’s AR Glasses Finally Go Mainstream (and Why Your Wallet Better Be Ready)
Meta’s long-awaited leap into true AR territory is no longer a distant “someday” promise. After years of teasers, prototypes, and strategic stepping stones, the company is gearing up to deliver AR glasses that could actually make you forget your smartphone exists. Here’s the kicker: they’re closer than you think, but they won’t come cheap.
What you need to know:
• True AR glasses are coming by late 2025 with Hypernova ($1,000+), bridging current Ray-Bans to full AR by 2027
• Orion prototype proves the tech works with 70-degree field of view and neural wristband controls
• Market momentum is building fast with 210% smart glasses growth in 2024 and Meta capturing 60%+ share
• Privacy concerns are getting real as current glasses already capture hundreds of photos unnoticed
• Your next computing platform might be staring back at you through surprisingly normal-looking glasses
The journey’s been anything but smooth. Meta’s current Ray-Ban smart glasses launched in 2021 as a clever way to…more
Expedition 73 Tracks Health and Gears Up for Cargo Missions
The Expedition 73 crew kicked off the week tracking health in microgravity and working on spacesuit gear. The orbital residents also will soon see the arrival of a cargo craft and the departure of another at the International Space Station.
Meta To Reportedly Sell HUD Glasses With EMG Wristband For $800
Meta now plans to sell its upcoming HUD glasses with sEMG wristband for around $800, instead of over $1000, Bloomberg’s Mark Gurman reports.
Disney+ On Apple Vision Pro Gets Alien: Earth Environment
The Disney+ app on Apple Vision Pro now has an Alien: Earth environment, letting you watch the series and more from inside the Containment Room on the USCSS Maginot.
XR News Round-Up: Exoshock, Reach, The Phoenix Gene, Slime Lab & More
Our XR News Roundup is back once more, featuring more recent news stories across VR.
YouTube Adds Custom App Promotions for Shorts
With co-branded partnership ads for app campaigns, creators will be able to earn money from app promotions.
Edits Gets Updated Reels Insights, Safe Zone Mapping and More
With the addition of a number of new capabilities this year, Edits is quickly becoming a key video editing tool, rivaling other, often paid options.
Threads Adds Post Counter for Linked Updates
The count is auto-inserted for linked posts, indicating how many posts there are in the full sequence and what the reader is up to.
The Development of AI Companions Could Lead To Significant Harms
With more apps looking to introduce AI tools for romantic connection, are we sure we’ve measured the potential risk?
Meta Tiramisu “Hyperrealistic VR” Hands-On: A Stunning Window Into Another World
At SIGGRAPH 2025, we also went hands-on with Tiramisu, Meta’s prototype that combines beyond-retinal resolution, high brightness, and high contrast.
Meta Boba 3 Prototype Hands-On: Ultra-Wide Field Of View Without Compromise
We went hands-on with Boba 3, Meta’s practical ultra-wide field of view prototype headset, and it has us more optimistic than ever about the future of VR.
Penguin Festival Won’t Release On Quest Store, Citing Reuters Report On Meta AI
Penguin Festival won’t launch on the Horizon Store following a report from Reuters detailing Meta AI policies.
Free-To-Play Clawball Gets Full Release On Quest
Clawball, a free-to-play 3v3 VR cat soccer game from Pixel Ripped’s developer, entered full release on Quest.
9 Years Of The Ghost Howls!
August 15th is a holiday in Italy, so it’s already an important day in itself, but for me it is even more special because it’s the birthday of my blog! It was August 15th, 2016, when I started my blog following the advice of the serial entrepreneur Tommaso Di Bartolo… I started with a horrible […]
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Crew Sets Up Space Hardware to Make Fiber Optics and Brew Lunar Sake
Fiber manufacturing and lunar brewing wrapped up the research week aboard the International Space Station helping NASA and its international partners promote the commercialization of space. The Expedition 73 crew also continued its space biology studies to keep astronauts healthy while packing a resupply ship for its upcoming departure and maintaining life support systems.
Head to Toe Blood Flow Studies on Station are Protecting Space Crews
Expedition 73 continued exploring how microgravity affects blood flow to help doctors protect crews staying longer in space and traveling farther away from Earth. The International Space Station residents also kept up preparations for an upcoming U.S. cargo mission while maintaining orbital lab systems.
Why Smart Glasses Won’t Be Your Go-To Device (Yet)
If there’s one piece of wearable tech dominating headlines in 2025, it’s AI glasses. Depending on who you ask, they’re either the next transformative leap as “next-generation personal intelligent devices” after smartphones – or another hype cycle destined to fade. Mark Zuckerberg sees smart glasses an inevitable upgrade: “Everyone who has glasses is pretty quickly […]