DoubleVerify, a major digital media measurement, data, and analytics software platform, announced on Thursday it would expand its advertisement solutions with Meta Platforms. The efforts aim to increase performance for advertisers on Facebook and Instagram Reels. As a participant in @Meta’s measurement partnership program, DV is excited to announce that it can now measure viewability […]
Lenovo and Talespin Create Real ROI with Immersive Learning
Watch on YouTube. In this interview, David Dungay from XR Today speaks to Jason McGuigan, Head of VR, Lenovo & Kyle Jackson, CEO, Talespin about the immersive learning opportunity for businesses today. The discussion includes: Defining the immersive learning opportunity for businesses What customers should look for in an immersive learning solution What are the […]
Ultraleap, BrightSign Collaborate on Hand-Tracking Digital Displays
This Monday, hand-tracking and haptics hardware manufacturer Ultraleap partnered with BrightSign to distribute its TouchFree solution across XC5 media players to enhance digital signage communications and marketing opportunities. The solution’s integration enables BrightSign to leverage improved interactivity and engagement during digital enterprise communications to suit clients in sectors such as retail and advertising. Jeff Hastings, […]
Pretia Technologies: Increasing AR’s value within a Busy Market
Watch on YouTube. XR Today’s Rory Greener hosts Sid Wang, the Product Manager of Pretia Technologies. In this session they discuss the following: Introduce Pretia Technologies and what they are offering to clients Introduce VPS systems, and what innovations have they made in the technology space Is XR a good tool for entertainment, broadcast, and […]
AI for Business: Use Cases and Trends
Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.
Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568
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Vanessa Pappas Steps Down as TikTok COO
Pappas has been the local face of the Chinese-owned company.
Unilever taps into #CleanTok craze with global TikTok partnership
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
Musk Continues to Skirt Controversy as Twitter Works to Reassure Regulatory Groups and Ad Partners
Elon’s taking on gender terminology, and challenging other CEOs to fights.
Twitter Experiments with the Capacity to Search Your Following List
This is among several new search options that Twitter’s exploring.
Quest 3 Rumored Resolution Seemingly Confirmed By Best Buy Listing
Quest 3’s rumored resolution and screen type were seemingly confirmed by a surprise Best Buy listing:
Until You Fall Calls For A Champion Once More On PSVR 2
Until You Fall, the VR sword-fighting roguelite, receives a new-gen upgrade on PSVR 2.
Apple Explains Vision Pro’s Approach To VR Playspace Boundaries
Apple explained Vision Pro’s approach to VR playspace boundaries:
Masterpiece X Promises VR Generative AI 3D Creation Platform On Quest 2
Masterpiece X will use generative AI for a new “game-ready” 3D creation platform on Meta Quest headsets.
The Chatbot Experience: 5 Ways to Know If You’re Chatting with a Human or Robot
The use and utility of online chat and chatbots, powered by improving levels of AI like ChatGPT, are increasing rapidly. During these transitional times, it’s interesting to know whether we’re interacting with a real human being or an AI chatbot. We’ve developed five techniques for determining if you’re dealing with a real person or an […]
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Microsoft’s Lack of XR Strategy Could Lead to Another Zune Moment
At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. Microsoft gained a great […]
Quest 3 Pops up in Best Buy Listing With Clues About Resolution, Release Date
Quest 3 was announced just three weeks ago, and yet the headset is already listed at Best Buy. Though its resolution hasn’t been officially announced, the page gives us a big clue. Meta offered a partial reveal of Quest 3 earlier this month, promising that we’d get a more full look at the new headset […]
Valve Index is Currently Selling for $600 Refurbished from GameStop
Looking to get your hands on arguably the best PC VR headsets out there? Well, you might consider GameStop’s refurbished units for $600. Used, refurbished units typically sell through GameStop for $700, which includes the full kit and kaboodle: SteamVR tracking base stations, Index motion controllers, cables, and of course the Index headset itself. Now […]
Apple Releases Vision Pro Development Tools and Headset Emulator
Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset. To that end the company announced today it has released the visionOS […]
Cosmonauts Begin Spacewalk to Replace Station Hardware
Roscosmos cosmonauts Sergey Prokopyev and Dmitri Petelin began a spacewalk at 10:24 a.m. EDT to retrieve several experiment packages from the Zvezda and Poisk modules and install communications equipment outside the International Space Station. Coverage of the spacewalk continues on NASA Television,?the?NASA app,?and the agency’s?website. Prokopyev is wearing an Orlan spacesuit with red stripes, while …
Cosmonauts Exiting Station for Spacewalk Live on NASA TV
NASA coverage is underway for today’s spacewalk with Roscosmos cosmonauts Sergey Prokopyev and Dmitri Petelin. The duo will retrieve several experiment packages from the Zvezda and Poisk modules and install communications equipment. Coverage of the spacewalk is on NASA Television, the NASA app, and the agency’s website. Prokopyev and Petelin will exit out of the …
Elon Musk Says ‘Cisgender’ Now Considered A Slur On Twitter
Elon Musk attends Viva Technology, a conference dedicated to startups and innovation. … [+]The Porte de Versailles Exhibition Centre in Paris will be hosting the 2023 Paris World Expo on 16 June. Photo by Chesnot/Getty…read more
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Jokes Made On Social Media About The Lost ‘Titanic Submersible’
AT SEA – (——EDITORIAL USE ONLY â” MANDATORY CREDIT – ” OCEANGATE/ HANDOUT” – NO MARKETING NO … [+] ADVERTISING CAMPAIGNS – DISTRIBUTED AS A SERVICE TO CLIENTS——) An undated photo shows tourist submersible belongs…read more
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3 Types of Insurance Marketing Companies Need to Have
In today’s dynamic business landscape, insurance protects companies from various risks and uncertainties. Insurance marketing companies, which specialize in offering insurance solutions to businesses, need to have a comprehensive portfolio of insurance coverage options. In…read more
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6 Ways to Advertise a Law Firm on Social Media
In an era where digital interactions often precede face-to-face meetings, crafting an impactful online presence has become an art in itself. Law firms, like many other businesses, must navigate this evolving digital landscape and understand…read more
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Hyundai Debuts Immersive Exhibit At Cannes Lions
“Miles That Define Us” details pivotal moments in Hyundai’s purpose of progress for humanity through product innovation. Hyundai and The Trust, the leading creative agency for advertising partners of the Wall Street Journal, today announced the release of a new video and immersive content campaign entitled ‘Miles That Define Us.’ The campaign, which features short documentaries and […]
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