It’s hard to believe that it’s been 14 years since Seth Godin said, “Content marketing is all the marketing left.” While some B2B companies are well on their way to building mature content marketing practices, the pandemic found others on their backfoot when they could no longer rely on in-person events for sales. The Content […]
The post How to Assess Your Content Maturity (Plus Maturity Map Template) appeared first on Convince & Convert.

