The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.
Quest Update Adds Lord Of The Rings Home & Recent Apps Shortcuts
Quest’s latest system software adds shortcuts to recent apps and a Lord of the Rings tie-in.
HTC Teases New ‘Small’ Vive Headset – What Could It Be?
HTC teased a “small” new Vive headset, sharing only this image.
Here’s a rundown of what it could be:
Lizzo Music Pack Available Now In Beat Saber – Impressions & Tracklist
It’s about damn time! Pop sensation Lizzo is coming to Beat Saber.
Here’s the tracklist and our first impressions:
Meta Quest Store Gift Cards Are On The Way
It looks like Quest Store gift cards are coming soon.
More info here:
Epic interview with FXG about Pico’s huge VR concerts in China and FM DUO 12K VR camera!
I had the pleasure of collaborating again with Nikk Mitchell, the fantastic CEO of FXG who is loved by the whole VR community. After the review of the Huawei VR glasses we did together, this time I interviewed him and FXG’s CTO Wilson Li about the incredible work they’re doing with VR videos in China. […]
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Research: 5 Insights on Improving the Employee Experience
A top priority for marketing professionals is analyzing and improving the customer experience. We talk to customers, pour over the data, build the necessary technology stack, use customer journey mapping, build feedback loops, and more. But what about improving the employee experience? Improving the employee experience involves all departments and leaders in an organization. Marketing, […]
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HTC Teases Next VR Headset Ahead of Meta Connect & It’s Supposed to Be Small
HTC today teased what’s confirmed to be the company’s next VR headset, something the Vive-creator says will be “something big… we mean small.” There’s not much to go on for now, only a tweet which shows a piece of the headset in question with the subtitle “Go small or go home.” No name, no price, […]
‘Beat Saber’ Gets Lizzo Music Pack Today (and it’s about damn time)
VR’s favorite block-slashing rhythm game Beat Saber (2018) is getting its first Lizzo music pack today, featuring nine songs from the Grammy-winning artist that are sure to get you up and dancing. The new Lizzo Beat Saber Music Pack is set to drop today on all supported platforms, priced at $12 for the whole nine-song […]
Alleged Quest Pro Leak Shows Meta’s Next-gen Headset in Action
Immersed, a startup known for its work-focused productivity app for VR, may have jumped the gun a little early, as the company posted a short clip of what appears to be Meta’s upcoming Project Cambria mixed reality headset (aka ‘Quest Pro’). The video, spotted in a company blogpost, appears to be demonstrating the Immersed app in […]
Meta’s First Step Toward a Proper Metaverse: Avatars That Can “travel between” Two Platforms
Meta says it plans to connect Horizon Worlds and Crayta in ‘meaningful ways’ which will bring the first inkling of cross-platform interoperability to the company’s metaverse plans. Meta may be all in on the metaverse, but to date hasn’t done much to actually build one. Sure, the company has Horizon Worlds, which is no doubt a great […]
Station Awaits Arrival of SpaceX Crew-5 Members Today
Three astronauts and one cosmonaut are headed to the International Space Station aboard the SpaceX Dragon Endurance crew ship today. The seven-member Expedition 68 crew worked half-a-day today before sleep-shifting Thursday afternoon to prepare for the rendezvous and docking of the SpaceX Crew-5 mission. Crew-5 Commander Nicole Mann and Pilot Josh Cassada, both NASA astronauts, …
The Top XR Vendors Majoring in Construction in 2022
Extended Reality has taken the world by storm, influencing workflows throughout virtually every industry. The right tools not only improve collaboration between team members, but also pave the way for more innovative development and design processes. In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. With virtual reality, […]
XR Healthcare Case Study: FundamentalVR and MITIE
FundamentalVR is an immersive learning platform which answers the demand for high-quality, repeatable, and efficient training scenarios for healthcare students. The platform simulates various healthcare scenarios so that students can learn with difficult-to-procure virtual equipment. Additionally, the service supports dispersed and at-home classrooms with immersive group learning opportunities. The platform’s unlimited multi-user mode lets a […]
Improbable Showcases Large-Scale Metaverse Tech
The Metaverse relies on the ingenuity of firms capable of deploying serious gaming technologies to provide enterprises, clients, and users with interoperable, persistent, and secure immersive experiences. One such company, Improbable, has developed the impossible with a breakthrough metaverse solution designed to facilitate massive-scale, concurrent user-based experiences for virtual events and gaming. Herman Narula, Founder […]
Nreal Apple Adapters Sell Out in 24 Hours
Global smart glasses firm Nreal opened pre-orders for a new iPhone-compatible smart glasses adaptor on Amazon for $59. The firm also opened sales of its Air smart glasses on the digital storefront for $379. 24 hours later, both products sold out on the marketplace, highlighting massive augmented reality (AR) interest across the iOS user base, […]
Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays
Instagram’s trying out a range of new ad formats, in new places in the app.
Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting
Meta’s developing new ad tools in line with evolving data privacy expectations.
Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share
Meta’s looking to monetize Reels with some new ad options.
Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse
Meta’s keen to highlight the value of its metaverse vision – but do you need to go all-in just yet?
Hands-On: BlockStar VR Is A Colorful Action Shooter That Plays It Safe
We went hands-on with Immersive Division’s upcoming shooter BlockStar VR at EGX London last month.
Here are our thoughts:
Sony Anticipates PSVR 2 To Have ‘Much Greater Popularity’ – Bloomberg
Sony will have 2 million PSVR 2 units produced for launch and anticipates ‘much greater popularity’ than the original, Bloomberg reports.
Great Customer Experience Starts with Great Employee Experience
If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy. We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]
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Unofficial ‘Half-Life’ VR Mod is Coming to Steam October 20th
Much like the recently released Half-Life 2 VR Mod, Valve is soon giving its blessings to another third-party project that this time brings VR support to the original Half-Life (1998). If you’ve played Half-Life in VR before, it was probably thanks to the HLVR mod by Max Vollmer, who started back in 2017 to bring Valve’s iconic […]