Augmented reality (AR) hardware startup Mojo Vision presented a significant advancement in its smart contact lens. Last Tuesday, the CEO of Mojo Vision, Drew Perkins, trialled his firm’s prototype extended reality (XR) display. The prototyped device enables users to see AR visualisations and navigate spatial user interfaces (UI) with built-in eye-tracking. In a blog post, […]
Siemens, NVIDIA Partner to Build Industrial Metaverse
Siemens, one of the world’s leading industrial and infrastructure firms, partnered with artificial intelligence (AI) and graphics technology giant NVIDIA last week in a bid to build the industrial Metaverse. The new partnership aims to boost the deployment of AI-powered digital twins via Siemens’ Xcelerator tool with NVIDIA’s Omniverse 3D design platform, allowing the development […]
Echo3D Earns $5.5m in Qualcomm Ventures Funding for XR Tech
Echo3D announced on Sunday the investment of roughly $5.5 million USD from chipmaker and telecoms component firm Qualcomm with financial assistance from Remagine Ventures, Konvoy Ventures, and Space Capital LP. The secured capital enables Echo3D to scale its cloud-based platform that streamlines the distribution of extended reality (XR) software and services. According to Alon Grinshpoon, […]
Stride Gets Fitness UI, Weapons And Quests In Single-Player Update
New updates arrive for Stride on Quest and PC!
New guns, quests and a fitness feature. Check it out here.
The XR Week Peek (2022.07.04): Big tech companies perform budget cuts, Mojo tests its smart contact lens in-eye, and more!
Today is the 4th of July, an important day for all my friends from the US! I wish all my
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Cas & Chary Present: Which is the Better VR Cloud Gaming Service? Shadow vs. PlutoSphere
There are currently two cloud streaming services that work with VR and are available to consumers: Shadow and PlutoSphere. These services allow Quest users to play PC VR games without needing a gaming PC, which is a big investment if you’re only looking to play a few SteamVR titles like Half-Life: Alyx. Cas & Chary […]
Between Realities VR Podcast: Season 5 Episode 19 Ft. Sly Lee of Emerge
In this week’s episode of Between Realties, Alex and Skeeva host Sly Spencer Lee, Co-Founder and CEO of Emerge, creators the Wave-1 ultrasonic haptic device.
Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image
The integration would provide another way to use your Snapchat Bitmoji, on another platform.
Twitter Shares Ads Best Practices to Help Refine Your Tweet Marketing Approach [Infographic]
Ensure you’re maximizing your tweet marketing strategy with these tips.
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine
The free digital magazine includes a range of expert tips and insights.
11 Marketing Experts Reveal Their #1 Social Media Advertising Tip
Let’s talk social media. We all use it. It’s a platform that reaches billions of users, making it the perfect place for businesses to reach their audience. Source So while social media advertising is undeniably effective, it can also be pretty tricky to get right. There are a lot of different opinions on what works […]
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Five Reasons to Buy XR Eye & Hand Tracking Tools in 2022
For years, human beings have been searching for better methods of communicating and interacting with technology. Even in 2007, when Apple announced the first iPhone, Steve Jobs was keen to get rid of the stylus for touchscreen management, arguing separate controllers and devices make using technology more cumbersome. In an XR (Extended Reality) environment, learning […]
Essential XR Hand and Eye Tracking Events for Your Calendar in 2022
Today’s XR landscape is evolving at an incredible pace. As the workplace evolves and companies search for more ways to empower and support their employees, XR is becoming a valuable corporate tool. The creation and introduction of powerful new features within the XR space is particularly valuable for business users. For instance, hand and eye […]
TikTok Tests Dedicated Shopping Feed with Users in Indonesia
The next step in TikTok’s shopping integration plan.
TikTok’s Guidelines Enforcement Report Shows Increases in Sexualized Content and Fake Accounts
The report shows that TikTok’s systems are detecting more violations, while also highlighting some key points of concern.
Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options
Twitter continues to enhance its Spaces offering, and make it more podcast-like.
Twitter Rolls Out ‘Branded Likes’ to Advertisers in the US, UK, Saudi Arabia and Japan
The high-end ad option provides an interactive, engaging way to enhance your tweet promotions.
Meta ‘Laser-Focused On The Successful Launch Of Cambria’ This Year
Shipping a high end standalone headset in the next six months and “executing flawlessly” is critical to Meta’s plan for building the “metaverse”.
New VR Games July 2022: All The Biggest Releases
From F1 22 to The Twilight Zone VR, here’s all the big new VR games coming your way in July.
PSVR 2 Will Use Tobii Eye Tracking, Company Confirms
Confirmed: PSVR 2 will use eye tracking from Tobii.
More details on the breaking announcement here.
Mary Matheson speaks about storytelling in VR and the importance of 360 movies
A few weeks ago I had the enormous pleasure of speaking with Mary Matheson, an award-winning director of traditional and
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How to Include Your Customer Support Team into Your Marketing Strategy
How to Include Your Customer Support Team into Your digital Marketing Strategy Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening. It is […]
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5 Best Tools to Measure Share of Voice on Social Media
Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, no justified digital marketing strategy. […]
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5 Ways Crowdsourcing Is Impacting the Future of Content Marketing
As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array […]
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