Spoiler: It can’t actually do this.
Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]
Some key tips to help you optimize your Meta ads, by using automation and AI.
TikTok Shares New Guide to Ad Campaign Fundamentals
Some pointers to help improve your TikTok marketing approach.
Pico Shifts Focus From Controllers To Hand Tracking
Bytedance-owned Pico is switching its focus from controllers to hand tracking for its headsets.
VR’s Perennial Mech Sim ‘Vox Machinae’ Gets More Immersive Battlefields in New Update
Vox Machinae, the cult-favorite VR mech sim that just keeps-on kickin’, has released a new update that will give players brand new conditions for battling with their hulking metal mechs. Vox Machinae began its development journey as far back as 2014, and eventually found its way to an early access launch on PC VR in 2018. […]
Canon Releases VR Video Starring An Adorable Cast Of Kittens
Find your zen with this “Meow-ditation” experience. The popular multinational photography company Canon has published an immersive 180-degree VR video on its official YouTube channel featuring a painfully-cute assortment of loveable felines. Canon describes the video as a “guided meditation” and the “purrr-fect way to de-stress.” The roughly seven-minute video was captured using the company’s […]
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Digital Twins, Where Profitability and Sustainability “Coexist”
Digital Twins are emerging as a tried and tested business tool. However, unlike other XR and derivative technologies, digital twins are already commonplace, and the ROI benefits are becoming more widespread knowledge. But solution vendors and XR champions still have a way to prove to wider audiences the benefits of enterprise digital twins; a critical […]
Big XR News from PICO, Meta, Microsoft, and Samsung
This week gave an informative insight into the state of XR headsets. While no significant announcements dropped, a handful of vendor updates paint a clear picture of the future of immersive hardware and its distribution. Increasingly, it seems that MR devices may lead the way. While expensive, MR headsets allow an end user to leverage […]
Marketing Disrupted: Perspective on a Changing Industry
Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.
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Instagram Shares New Explainer on Key Ad Metrics [Infographic]
Some handy notes on key ad metrics, and what they actually represent.