Meta has released its Horizon Worlds metaverse platform for Quest 2 users in the United Kingdom with further plans to launch in European countries in the summer, it was announced on Sunday. The platform has begun connecting users with friends and families since 2021 in immersive, interactive environments to play games, socialise, or collaborate from […]
XR Advertising Case Study in Focus: Varjo and MUJI
Achieving exceptional results in your marketing and advertising efforts doesn’t just mean sending the right message to your audience. Today’s brands are working in an increasingly cluttered landscape, where consumers are becoming less and less responsive to traditional advertising methods. The only way to really generate a long-lasting response, is to provide a memorable experience. […]
How Gen Z Relates to Brands [Infographic]
Understanding the key trends among Gen Z will become increasingly important for your business planning.
Meta Expands Horizon Worlds Access to VR Users in the UK
Horizon Worlds is the biggest indicator of where Meta’s heading with its metaverse push.
Google May Enable YouTube Ad Placement via Third-Party Platforms as Part of EU Antitrust Settlement
The change could provide new opportunities for the implementation and management of YouTube ads.
Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs
The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.
No, Meta Didn’t Just Leak Asgard’s Wrath For Quest 2
Sorry but, no, Meta didn’t just reveal Asgard’s Wrath for Quest 2.
Supernatural Launching Monthly Artist Series Starting With Katy Perry
Supernatural is launching a new series of workouts themed around music from a new artist each month, starting with Katy Perry this June.
Report: Meta to Release First AR Glasses to Developers Only & Not Consumers
Meta has been working on what it calls a “fully-fledged AR device” for some time now, however a recent report from The Information maintains the first in Meta’s line of AR glasses will be reserved for developers only and not for enthusiasts as previously thought. The report alleges that the company won’t be commercially releasing what is […]
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‘Horizon Worlds’ is Finally Opening Its Doors to New Regions Outside of North America
Meta’s social VR space Horizon Worlds is taking its first step outside of the US and Canada, as the company announced it will soon rollout access to users in the UK. Starting this week, Quest 2 users aged 18 and older in the UK will be able download and jump into chats with users across […]
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‘Half-Life: Alyx’ Mod to Bring 4-5 Hours of Gameplay in Unofficial ‘Levitation’ Chapter
If you haven’t played Half-Life: Alyx (2020), Valve’s first Half-Life game in a decade which is exclusively available on SteamVR headsets, then you can look forward to not only one of the best VR horror shooters in existence, but soon heaps more action after the credits roll. Now a pair of veteran modders are set […]
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Crew Observes Quiet Monday, Prepares for Upcoming Cargo Operations
All seven Expedition 67 crew members are enjoying a quiet Monday on station as the four astronauts and three cosmonauts relaxed for a three-day weekend. However, science is always ongoing on the International Space Station as researchers continuously explore how to stay healthy and work effectively in microgravity. The septet will get back to a …
Pico Adds New Hires to Support US Expansion
Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Pico hired 40 new staff members to support its US expansion, working from offices in the Bay Area, Seattle, and San Diego. Additionally, Btyedance is investing significant […]
Microsoft Debuts Mixed Reality Toolkit 3
Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences. Get introduced to Mixed Reality Toolkit 3 Public Preview and dive deep into […]
Big XR News from Microsoft, ME Ventures, Meta, Avatar, and Taqtile
Virtual, augmented, and mixed reality (VR/AR/MR) companies across the world revealed key insights on their latest operations and innovations, leading to a week full of promising and shocking updates. The following are the top articles across the XR industry from the previous week. Be sure to join our recaps by signing up for our newsletter […]
Top XR Vendors Majoring in Advertising in 2022
In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common. Through VR, […]
Are TikTok and Other Emerging Channels Too Ephemeral to Track?
For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.
How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]
Social proof can be a powerful driver of consumer action – check out these tips and notes.
SEO Copywriting Guide: 10 Tips to Improve Your Content [Infographic]
Ensure you’re maximizing the SEO value of your content with these tips.
Meta’s Horizon Worlds Will Let You Garble Stranger’s Voices
Meta is adding a feature to Horizon Worlds that will let you garble the voices of strangers.
Pico Is Planning To Take On Quest 2 In The USA & Will Fund VR Games
Pico plans to launch Neo 3 in the USA and spend “tons of money” funding VR content, Protocol reports.
The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!
I’m finally back in Turin! I miss a bit the joys of traveling and especially all the amazing people I
The post The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more! appeared first on The Ghost Howls.
ByteDance’s Pico Interactive is Expanding to the U.S. to Compete with Meta
Pico Interactive has recently taken a significant step outside of Asia with the release of its Neo 3 Link in European consumer markets, a €450 standalone headset that hopes to compete with Meta’s Quest 2. Now Pico is aiming its sights on the US market too, as Protocol reports the China-based company has posted several […]
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‘Moss: Book II’ Behind-the-scenes – Insights & Artwork from Polyarc
In an industry as young as VR there’s scarcely any original IP that’s had the time to become truly iconic. But if there’s one today that looks well on its way, the world of Moss is a strong contender. With the release of its debut title, Moss (2018), developer Polyarc entrusted big ambitions to a […]
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LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]
Looking to launch an ad campaign on LinkedIn? Worth keeping this checklist handy.