The research shows that adding a level of friction in the process can lead to more consideration in online engagement.
LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App
The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions.
Between Realities VR Podcast: Season 5 Episode 16 Ft. Q2C VR Gamer
In this week’s episode of the Between Realities VR Podcast, Alex and Skeeva host Eric Masher and Todd Jackson of Q2C VR Gamer.
Meta’s Reality Labs Faces Internal Shake Up
Meta will scale down production of its upcoming Project Nazare augmented reality (AR) smart glasses and divert efforts towards other immersive hardware, a report from The Information revealed on Thursday. Meta has shifted its focus after an internal shakeup of its Reality Labs Division, leading the Menlo Park-based firm to delay the expected 2024 release […]
PixelMax Builds Alder Hey Hospital Metaverse
Event technology service firm PixelMax has developed a bespoke metaverse for Alder Hey Children’s Hospital, the company announced on Wednesday. The new immersive environment aims to reassure child patients ahead of their radiology visits, namely in an effort to reduce delayed and cancelled appointments, the company explained. Citing figures from the National Health Service (NHS), […]
Deadmau5’s PIXELYNX, Hadean Partner for Music Metaverses
Hadean, a British Web3 startup, has teamed up with PIXELYNX to scale up the world’s first music metaverse, ELYNXIR, it was announced earlier this week. Co-founded by electronic music producers and technologists Joel Zimmerman (deadmau5) and Richie Hawtin (Plastikman), the pair developed ELYNIXIR to provide users with a platform to join virtual concerts, earn non-fungible […]
XR Advertising Case Study in Focus: Meta and MADE.com
Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. However, each environment is rapidly evolving to help further differentiate each brand. Meta, previously Facebook, is one of the […]
Meta Publishes Report into How the Pandemic has Changed the Way That People Connect [Infographic]
Meta’s latest research report looks at how our interactive processes have been altered as a result of the pandemic.
Google Expands Requirements for Ads Relating to Financial Products and Services
The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.
LinkedIn Expands Streamlined ‘Boost’ Ad Option to LinkedIn Events
The option will provide another way to increase interest in your LinkedIn events.
LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]
The new overview provides insight into how LinkedIn’s ad bidding system works, and how you can maximize your campaign performance.
Reports: Meta Cancels 2024 AR Glasses Consumer Release Amid Cost Cutting
Reports: Meta no longer plans release the true AR glasses slated for 2024 to consumers & instead will use them as a developer kit.
A consumer launch would then happen around 2026 with “a less bulky design and more advanced display tech”.
Quest v41 Adds Horizon Home To Meet Friends In Social VR
Meta CEO Mark Zuckerberg formally announced Quest v41 includes the ability to invite friends to your virtual home “as soon as you put on your headset.”
Supply Chain Analyst: Apple Headset Delayed To Mid 2023
A prominent supply chain analyst predicts Apple’s headset will be announced in January and launch in mid 2023.
Cosmonious High Accessibility Update Adds One-Handed Mode & More, Available Now
As revealed in our Upload VR Showcase, Cosmonious High’s accessibility update is available now!
More details here.
AWE 2022: hands-on Tobii and Ultraleap technologies
My report on AWE 2022 never ends and today I want to write an article about my visit to two
The post AWE 2022: hands-on Tobii and Ultraleap technologies appeared first on The Ghost Howls.
Quest Update to Finally Make Home Space Social, v41 Rollout Starting Next Week
Meta CEO Mark Zuckerberg has been taking a personal approach lately to revealing new features coming to Quest 2. Now Zuckerberg has revealed that in the v41 software update coming sometime next week, Quest’s Horizon Home space will finally give you the ability to invite friends and tour content as a party, including 360 videos […]
The post Quest Update to Finally Make Home Space Social, v41 Rollout Starting Next Week appeared first on Road to VR.
‘Tokyo Chronos’ Studio Unveils Quest 2 Adventure ‘Dyschronia: Chronos Alternate’ in First Trailer
MyDearest, the Japan-based developer behind the Tokyo Chronos VR series, has unveiled its upcoming VR sci-fi adventure game for Meta Quest 2, Dyschronia: Chronos Alternate. The game, which MyDearest says distances itself from the team’s previous visual novel games, will be the developer’s first adventure game. The studio says in Dyschronia: Chronos Alternate players take on the role of Hal, […]
The post ‘Tokyo Chronos’ Studio Unveils Quest 2 Adventure ‘Dyschronia: Chronos Alternate’ in First Trailer appeared first on Road to VR.
‘Zenith: The Last City’ First Major Update to Bring “dozen of hours” of New Content
Zenith is getting its first major update next week with the launch of ‘The Celestial Throne’, a v1.1 patch that’s slated to bring a massive slice of content to the MMO. On June 16th, the Celestial Throne Update is set to introduce what developers Ramen VR say will be “dozens of hours” of new content, […]
The post ‘Zenith: The Last City’ First Major Update to Bring “dozen of hours” of New Content appeared first on Road to VR.
Hands-on: Magic Leap 2 Shows Clear Improvements, But HoloLens 2 Retains Some Advantages
Magic Leap 2 isn’t available just yet, but when it hits the market later this year it will be directly competing with Microsoft’s HoloLens 2. Though Magic Leap 2 beats out its rival in several meaningful places, its underlying design still leaves HoloLens 2 with some advantages. Magic Leap as a company has had a […]
The post Hands-on: Magic Leap 2 Shows Clear Improvements, But HoloLens 2 Retains Some Advantages appeared first on Road to VR.
BEAM Work, Space Gardening, Free-Flying Robots End Crew Week
The Expedition 67 crew opened up BEAM, the International Space Station’s expandable module, today and conducted sensor checks and organized hardware. The orbital residents also continued their space botany and automated robotics research as well as ongoing cargo operations. NASA Flight Engineers Jessica Watkins and Bob Hines partnered together inside the BEAM module today for …
Taqtile Partners with Microsoft at Eurosatory 2022
At the Eurosatory show in Paris, taking place from June 13 to 17, Taqtile will unveil plans to integrate its augmented reality (AR) remote guidance service Manifest into Microsoft’s Azure Remote Rendering platform. Looking forward to meeting @cogeseurosatory next week and sharing the challenges of #DigitalTransformation of defense maintenance and operations. Manifest delivers: – Reduced […]
DEIP Opens First Creator Community Metaverse City
Web3 creator economy protocol DEIP has opened its DEIP Metaverse City built from collaborative efforts from creators, 3D artists, and meta-architects, the company announced last week. The new virtual city is hosted on the Arhead Metaverse and will provide Web3 solutions via the decentralised virtual space as well as greater digital ownership and monetisation opportunities. […]
Nextech AR Reveals Massive Map D Upgrade
Nextech AR Solution Corp, a metaverse company focused on augmented reality (AR) services, announced on Thursday it had upgraded its Map D platform with key new features. Users can purchase attendee tickets and register using the platform, which also offers enhanced scaling for spatial mapping capabilities for events. Jeremy Minnick, Lead Developer for Map D, […]
Disney Commits to New Hire in Metaverse Push
Last week, Disney disclosed its hiring of Mark Bozon, the firm’s new VP of Next Generation Storytelling Creative Experiences, to assist the entertainment giant in creating Metaverse-based services. Previously, Mark worked at Apple for twelve years. He recently worked as a Games Creative Director at its Arcade division. Bozon first announced his departure from Apple […]