A new report from LinkedIn highlights the key elements that drive B2B purchase decisions.
B2B KOL and influencer programs are a topic of nearly every conversation these days. Our friend Lee Oden at TopRank Marketing conducted a survey in early 2021 about the use of B2B influencer marketing and found these incredible stats, along with many others. 74% of marketers agree that influencer marketing improves customer and prospect experience […]
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