Long in development VR shooter, Vail VR, gets a beta in July.
More details and a trailer right here.
Compound: Ace VR Shooter To Finally See 1.0 Release Soon
Ace VR shooter Compound is finally readying its 1.0 release.
Here’s what’s in it.
6 Types of Social Media Ads That Drive Solid Results
We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different types of social media ads guarantees faster results. However, as the field of digital marketing […]
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‘Beat Saber’ Celebrates 4 Years Since Launch with Free Remixes of Classic Songs
Beat Saber (2018), arguably VR’s most popular game, is celebrating four years since it first launched on VR headsets with free tracks that remix two super recognizable songs from the game’s first OST. The new tracks are remixes of Jaroslav Beck’s ‘Escape’ and ‘100$ Bills’, respectively dubbed Escape (Tokyo Machine Remix) from EDM DJ Tokyo […]
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Cargo Ops and Multitude of Science Fill Crew’s Tuesday Schedule
Tuesday aboard the International Space Station saw the Expedition 67 crew concentrate on an array of orbital maintenance tasks and cargo operations. The septet from U.S., Russia, and Italy also had plenty of time set aside for a variety of biomedical activities, life science research, and Earth observations. Flight Engineers Kjell Lindgren of NASA and …
Timberland, Epic Games Build Fortnite Metaverse
Epic Games, one of the world’s most celebrated real-time 3D (RT3D) content creation platform companies, announced last week it had struck a partnership with sportswear firm Timberland and CONCEPTKICKS to design a mixed reality (MR) shopping experience. The concept borrows from Timberland’s CONSTRUCT: 10060 programme, which unites global sportspeople and footwear fans to celebrate innovation […]
Zoom, Microsoft Team up for VR Video Conferencing
Last Friday, Zoom announced an alliance with Microsoft Teams to enable users to receive cross-platform calls and share meeting data between the services without requiring extra licenses or third-party assistance. Notably, the update includes consideration towards upcoming artificial intelligence (AI), and virtual reality (VR) powered features to enhance video conferencing on Zoom and Teams. Sameer […]
Meta Rolls Out Horizon Worlds across UK
Meta has released its Horizon Worlds metaverse platform for Quest 2 users in the United Kingdom with further plans to launch in European countries in the summer, it was announced on Sunday. The platform has begun connecting users with friends and families since 2021 in immersive, interactive environments to play games, socialise, or collaborate from […]
XR Advertising Case Study in Focus: Varjo and MUJI
Achieving exceptional results in your marketing and advertising efforts doesn’t just mean sending the right message to your audience. Today’s brands are working in an increasingly cluttered landscape, where consumers are becoming less and less responsive to traditional advertising methods. The only way to really generate a long-lasting response, is to provide a memorable experience. […]
How Gen Z Relates to Brands [Infographic]
Understanding the key trends among Gen Z will become increasingly important for your business planning.
Meta Expands Horizon Worlds Access to VR Users in the UK
Horizon Worlds is the biggest indicator of where Meta’s heading with its metaverse push.
Google May Enable YouTube Ad Placement via Third-Party Platforms as Part of EU Antitrust Settlement
The change could provide new opportunities for the implementation and management of YouTube ads.
Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs
The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.
No, Meta Didn’t Just Leak Asgard’s Wrath For Quest 2
Sorry but, no, Meta didn’t just reveal Asgard’s Wrath for Quest 2.
Supernatural Launching Monthly Artist Series Starting With Katy Perry
Supernatural is launching a new series of workouts themed around music from a new artist each month, starting with Katy Perry this June.
Report: Meta to Release First AR Glasses to Developers Only & Not Consumers
Meta has been working on what it calls a “fully-fledged AR device” for some time now, however a recent report from The Information maintains the first in Meta’s line of AR glasses will be reserved for developers only and not for enthusiasts as previously thought. The report alleges that the company won’t be commercially releasing what is […]
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‘Horizon Worlds’ is Finally Opening Its Doors to New Regions Outside of North America
Meta’s social VR space Horizon Worlds is taking its first step outside of the US and Canada, as the company announced it will soon rollout access to users in the UK. Starting this week, Quest 2 users aged 18 and older in the UK will be able download and jump into chats with users across […]
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‘Half-Life: Alyx’ Mod to Bring 4-5 Hours of Gameplay in Unofficial ‘Levitation’ Chapter
If you haven’t played Half-Life: Alyx (2020), Valve’s first Half-Life game in a decade which is exclusively available on SteamVR headsets, then you can look forward to not only one of the best VR horror shooters in existence, but soon heaps more action after the credits roll. Now a pair of veteran modders are set […]
The post ‘Half-Life: Alyx’ Mod to Bring 4-5 Hours of Gameplay in Unofficial ‘Levitation’ Chapter appeared first on Road to VR.
Crew Observes Quiet Monday, Prepares for Upcoming Cargo Operations
All seven Expedition 67 crew members are enjoying a quiet Monday on station as the four astronauts and three cosmonauts relaxed for a three-day weekend. However, science is always ongoing on the International Space Station as researchers continuously explore how to stay healthy and work effectively in microgravity. The septet will get back to a …
Pico Adds New Hires to Support US Expansion
Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Pico hired 40 new staff members to support its US expansion, working from offices in the Bay Area, Seattle, and San Diego. Additionally, Btyedance is investing significant […]
Microsoft Debuts Mixed Reality Toolkit 3
Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences. Get introduced to Mixed Reality Toolkit 3 Public Preview and dive deep into […]
Big XR News from Microsoft, ME Ventures, Meta, Avatar, and Taqtile
Virtual, augmented, and mixed reality (VR/AR/MR) companies across the world revealed key insights on their latest operations and innovations, leading to a week full of promising and shocking updates. The following are the top articles across the XR industry from the previous week. Be sure to join our recaps by signing up for our newsletter […]
Top XR Vendors Majoring in Advertising in 2022
In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common. Through VR, […]
Are TikTok and Other Emerging Channels Too Ephemeral to Track?
For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.
How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]
Social proof can be a powerful driver of consumer action – check out these tips and notes.