A key update as Threads looks to increase the pressure on X.
X Expands Partnership With IAS on Vertical Video Ad Placement
The new partnership will provide more assurance for X advertisers.
Meta Files Motion To Stop the FTC From Implementing User Data Restrictions
Meta’s fighting the FTC’s effort to restrict the company’s use of user data, specifically for teen users.
Scroll-Stopping Social Media Hooks [Infographic]
Some notes of inspiration for your 2024 content planning.
HTC Vive XR Elite ‘Full Face Tracker’ Addon With Eye Tracking Is Out Now
The HTC Vive XR Elite ‘Full Face Tracker’ addon with eye tracking & lower face tracking is out now, priced at $200.
Apple’s First Vision Pro Ad Tells The World To ‘Get Ready’ To Put On A Headset
Apple released a teaser ad for Vision Pro cleverly telling viewers to “get ready” to put on a headset.
Apple Won’t Let Vision Pro Developers Describe Their Apps As VR, AR, MR, Or XR
Apple won’t let developers call their Vision Pro apps VR, AR, MR, or XR. Instead, they must describe them as “spatial”.
Vive XR Elite Gets Face-tracking Add-on with Eye & Mouth Sensing
HTC today announced the launch of a new Full Face Tracker accessory for Vive XR Elite. The device attaches to headset to capture eye and mouth movements which developers can use for a variety of purposes. HTC says the Face-tracking add-on for Vive XR Elite is available staring today, priced at $200. The device attaches […]
The post Vive XR Elite Gets Face-tracking Add-on with Eye & Mouth Sensing appeared first on Road to VR.
Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool
Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool. […]
The post Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool appeared first on Road to VR.
Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release
China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the device is the first in the company’s most recent suite of glasses to incorporate inside-out […]
The post Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release appeared first on Road to VR.