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Epic Games, one of the world’s most celebrated real-time 3D (RT3D) content creation platform companies, announced last week it had struck a partnership with sportswear firm Timberland and CONCEPTKICKS to design a mixed reality (MR) shopping experience. The concept borrows from Timberland’s CONSTRUCT: 10060 programme, which unites global sportspeople and footwear fans to celebrate innovation […]

Last Friday, Zoom announced an alliance with Microsoft Teams to enable users to receive cross-platform calls and share meeting data between the services without requiring extra licenses or third-party assistance.  Notably, the update includes consideration towards upcoming artificial intelligence (AI), and virtual reality (VR) powered features to enhance video conferencing on Zoom and Teams. Sameer […]

Meta has released its Horizon Worlds metaverse platform for Quest 2 users in the United Kingdom with further plans to launch in European countries in the summer, it was announced on Sunday. The platform has begun connecting users with friends and families since 2021 in immersive, interactive environments to play games, socialise, or collaborate from […]

Achieving exceptional results in your marketing and advertising efforts doesn’t just mean sending the right message to your audience. Today’s brands are working in an increasingly cluttered landscape, where consumers are becoming less and less responsive to traditional advertising methods. The only way to really generate a long-lasting response, is to provide a memorable experience. […]

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

Horizon Worlds is the biggest indicator of where Meta’s heading with its metaverse push. 

The change could provide new opportunities for the implementation and management of YouTube ads. 

The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.

Supernatural is launching a new series of workouts themed around music from a new artist each month, starting with Katy Perry this June. 

Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Pico hired 40 new staff members to support its US expansion, working from offices in the Bay Area, Seattle, and San Diego. Additionally, Btyedance is investing significant […]

Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences. Get introduced to Mixed Reality Toolkit 3 Public Preview and dive deep into […]

Virtual, augmented, and mixed reality (VR/AR/MR) companies across the world revealed key insights on their latest operations and innovations, leading to a week full of promising and shocking updates. The following are the top articles across the XR industry from the previous week. Be sure to join our recaps by signing up for our newsletter […]

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common. Through VR, […]

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

Social proof can be a powerful driver of consumer action – check out these tips and notes.

Ensure you’re maximizing the SEO value of your content with these tips. 

Meta is adding a feature to Horizon Worlds that will let you garble the voices of strangers.