When I talk about virtual reality or the metaverse, there are always people that ask me about its intrinsic risks
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The Two CXs You Have to Deal With — Customer Experience vs Customer Expectations
You probably have a CX problem. You may not know it, or want to admit it, or may not know how pervasive it is, but you sure need to find out if you expect to make any improvements in it. Full stop. Let’s reexamine that opening sentence. “You have a CX problem…” However which, if […]
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VR Arcade Pioneer ‘The VOID’ is Making a Comeback
Out-of-home VR attractions were among the worst-hit during the height of the COVID-19 pandemic, which put many fledgling startups on the ropes. Now, one of the early pioneers in location-based VR entertainment appears to be making good on its comeback after it briefly slipped into the void. As reported by MIXED, it appears pioneering out-of-home […]
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Sailboat Simulator ‘MarineVerse Cup’ Races onto Quest Store
MarineVerse Cup, the VR sailing simulator first launched on Steam early access in 2019, has left App Lab and made its way to the official Quest Store. Billed as “approachable, but authentic,” MarineVerse Cup is a simulator that primarily focused on teaching you the ropes on how to sail two crafts: a dinghy and a small […]
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‘Walkabout Mini Golf’ is Getting First Licensed Course, Based on ’80s Classic ‘LABYRINTH’
Walkabout Mini Golf (2020) consistently ranks among the top games on Quest for good reason. Now developers Mighty Coconut announced they’ve lined up the game’s first licensed DLC for release later this year which is set to bring the world of Jim Henson’s ’80s classic fantasy film LABYRINTH (1986) to life. Mighty Coconut announced the studio has signed a […]
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‘Beat Saber’s’ Next Free Music Pack May be the First With New Block Mechanics
VR’s favorite rhythm game, Beat Saber has been going strong for nearly four years now and shows no signs of slowing. Today the Meta-owned studio behind the title, Beat Games, teased its next free music pack, OST 5, which could be the first to introduce new block mechanics as well as a revamped lighting system. Beat […]
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Advanced Physics, Human Research as Crew Readies for Pair of Spacewalks
The seven-member Expedition 66 crew juggled a variety of science experiments on Wednesday including space physics and human research. Four International Space Station astronauts also reviewed procedures for a pair of spacewalks set to begin in less than two weeks. A new experiment on the space station is using artificial intelligence to help process complex …
Singulos Research Unveils Perceptus XR Tool
New emerging technologies have advanced the XR industry with fresh approaches to virtual, augmented, and mixed reality (VR/AR/MR) solutions aimed at increasing computational capabilities for software, hardware, and human-computer interfaces (HCIs) One company, Singulos Research, recently announced it had launched a new MR aimed at transforming its augmented reality (AR) experiences. The company’s Perceptus Platform […]
Hyperskill Debuts No-Code XR Tool on Meta Quest
Hyperskill, an artificial intelligence (AI)-based solution for authoring and distributing immersive augmented, virtual, and mixed reality (AR/VR/MR) training content, is now available on the massively popular Meta Quest storefront. Launching for free on Monday, Hyperskill is available via App Lab, an experimental storefront that does not require official approval from Meta and aims to accelerate […]
Avataar Picks ex-IKEA AR Lead Daniel Frith
Avataar has selected Daniel Frith as its Vice-President of 3D Platform in a bid to expand the firm’s XR capabilities, the company announced on Tuesday. The company will task Frith with leading strategic development for its 3D division and allow it to deploy its interactive 3D AR turnkey solution for e-commerce firms and retailers. Frith […]
MTN Group Hosts Africa’s First Metaverse
The MTN Group, Africa’s largest telecoms provider, announced on Monday it had purchased 144 plots of digital real estate on Metaverse platform Ubuntuland, marking the first time an African firm has purchased digital real estate. MTN’s virtual land purchase creates a digital village roughly 12 x 12m in size, although the firm did not reveal […]
Pinterest Adds Hebrew Language Support, Expanding Access to Millions More Users
More language support will help Pinterest expand its appeal and usage in more markets.
Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women’s History Month
The program aims to assist businesses from underrepresented communities.
TikTok Publishes New Guide to Effective Advertising Approaches Around Ramadan
The guide provides a range of tips and insights to help in planning out your marketing approach around the event.
Instagram Launches Automated Captions for Feed Videos
Now, you have the option to switch on auto captions within all Instagram surfaces.
Walkabout Mini Golf Will Add New Paid Course Inspired By 1986 Film Labyrinth
Dance magic dance.
The developers behind Walkabout Mini Golf are planning to add a course as paid downloadable content inspired by the 1986 Jim Henson film Labyrinth.
Valve: Steam Deck is a “stepping stone” to Standalone VR
Steam Deck, Valve’s handheld gaming PC that launched late last month, doesn’t really have the horsepower capable of playing SteamVR games, although Valve chief Gabe Newell calls it a “stepping stone” to what could one day be Valve standalone VR headset. In an interview published in Edge Magazine’s latest issue (via UploadVR), Newell had this to say […]
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HP Announces VR Headset Management Tool for Large-scale Deployments
HP appears to be strengthening its position as a provider of XR software for enterprise companies. Today it announced the release of a mobile device management (MDM) solution that’s designed to make deploying and managing large-scale VR easier. Called HP ExtendXR, the software as a service (SaaS) was built in collaboration with ArborXR, an AR/VR […]
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Station Crew Works on Space Biology and Spacesuits
A host of life science experiments is underway today as the Expedition 66 crew explores how living in space affects the human body. The International Space Station is also gearing up this month for a pair of spacewalks to upgrade its power systems. Skin, hearing, and mold were the main focus of today’s biology research …
Big XR News from Kognitiv Spark, Meta, Microsoft, Sony, Nreal, and LiveSwitch
XR Today reported last week on a global immersive solutions industry full of incredible updates and product reveals, with companies debuting new headsets, strategies, and product launches. Here are our top highlights from last week. Don’t forget to subscribe to our regular newsletter by visiting https://www.xrtoday.com/sign-up/ for further updates! Kognitiv Spark Opens UK Office for […]
Qualcomm, Bytedance Partner to Build XR Ecosystem
At the Mobile World Conference (MWC) in Barcelona, Spain, Qualcomm President and CEO, Cristiano Amon, announced on Monday a major partnership with Pico Interactive and Tiktok parent company ByteDance to develop hardware and software tools for global extended reality (XR) ecosystems. Future Pico Interactive XR products from ByteDance will incorporate Qualcomm’s Snapdragon Spaces, an in-house developer […]
GatherVerse Explores Open Metaverse Framework
The GatherVerse Summit took place from 22-25 February and offered a spectacular, inclusive list of expert presentations from across the extended reality (XR) sector from global executives, researchers, and experts in a bid to conceptualise the rise of the next iteration of the Internet. Kent Bye, Producer for the Voices of VR podcast, offered audiences […]
Top XR Vendors majoring in Field Services in 2022
As demand for Extended Reality experiences increases, some industries are seeing more opportunities within these technologies than others. For instance, in a naturally distributed, fast-paced, and agile environment, like field services, XR can be an extremely powerful tool. Extended Reality in field services can help professionals to assess and fix problems in machinery from a […]
LinkedIn Publishes New ‘Recharge Your Marketing’ Digital Magazine to Inspire Your 2022 Approach
The 48-page magazine includes a range of insights and tips to help you improve your marketing approach.