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Four of the world’s biggest brands made headlines after stepping up efforts to enter the Metaverse and develop next-generation solutions for the future spatial communications platform. McDonald’s, Unity, Snap, and Basemark delivered their use cases for virtual, augmented, and mixed reality (VR/AR/MR), which showcased fresh approaches to immersive technologies. Here are the biggest stories from […]

InVeris Training Solutions (IVTS) is set to debut its See-Rehearse-Collectively Experience (SRCE) augmented reality (AR) solution at a major upcoming event, it announced on Monday. The defence training firm will unveil its world-first SRCE platform at World Defence Show in Riyadh, Saudi Arabia, which will allow military personnel and law enforcement to practice full-scale missions […]

The blockchain refers to a data storage and transmission protocol based on an architecture of connected ‘blocks’. Cryptographer David Chaum first mentioned the concept of the blockchain in his 1982 dissertation, Computer Systems Established, Maintained, and Trusted by Mutually Suspicious Groups, but at that time, the technology did not exist to make it viable.   […]

The option provides a low-touch way to engage with Stories, which could have a big impact.

The study looks at how Snap’s most prominent ad options can drive brand awareness and direct campaign performance.

It’s the latest in Snap’s push to build a more sustainable funding system for creators in the app.

LinkedIn has been putting more emphasis on hashtag use of late – but do they really help to improve your post performance?

Multiplayer VR horror game Paranormal Hunter now has a free demo on PC for Meta headsets.

It’s a bit like Phasmophobia, but can it stand apart from its influences?

What happens when a metaverse shuts down? That’s the question driving the developers behind Virtual Virtual Reality 2, which debuted this week from one of VR’s most inventive studios.

In this week’s episode of the Between Realties VR Podcast, Alex and Skeeva are joined by GetHip, an up-and-coming VR YouTuber with 225,000 subscribers showing no signs of slowing down.

MarineVerse Cup, a competitive VR sailboat racing game, is coming to the Meta Quest store in a few weeks.

McDonalds has become the latest entrant to the Metaverse after it filed several patents to develop Metaverse goods and services, spanning from digital restaurants, cafes, and others, global media reported this week. Trademark Lawyer Josh Gerben tweeted the news on Wednesday, revealing ten patent applications the food and beverage giant had recently filed to the […]

Snap Inc announced on Friday it would release a full pre-game augmented reality (AR) experience for this year’s National Football League (NFL) Super Bowl LVI event. Cooperating with global brands DraftKings Sportsbook, Frito Lay, Nissan, and Uber Eats, the Super Bowl debut will allow these brands to promote their brands with immersive AR adverts and […]

As the Metaverse begins to take shape, the industry needs the contributions of virtual reality (VR) content creators. These creative workforces will populate the Metaverse with new and exciting experiences, ranging from gameplay and e-commerce to learning and collaboration.   Now, Meta Platforms Inc., formerly known as Facebook, has launched a solution that will make it […]

Romance scams are on the rise, and TikTok’s looking to help users spot the warning signs to avoid potential harm.

Here’s a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps.

TikTok’s latest research report looks at the way that users and brands interact in the app.

It’s the latest step in Meta’s growing campaign to own the next stage of digital connection.