Busch Gardens Williamsburg, a world-famous theme park, is updating its popular motion simulator attraction to host ‘Battle For Eire,’ a virtual reality (VR) immersive adventure based on Norse mythology. Collaborating with Dreamset and HTC VIVE, the Virginia-based theme park is now delivering an immersive and interactive story that can host up to one thousand people […]
The Metanaut: Exploring How the Metaverse Works
The Metaverse, the successor to the internet and next communications platform, comes from its origins in science fiction, and like many inventions, fantasy becomes real through its expression in science and experimentation. The word derives from a portmanteau meaning “beyond” and “Universe,” and initially rose to prominence after Neal Stephenson published his novel ‘Snow Crash’ […]
The Benefits of AR/VR as a Marketing Tool
XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo. Watch and subscribe on YouTube. In this session we discuss: The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project. What are the benefits of an interactive advertising tool, such as AR/VR or MR? What role will […]
Creating Video Ads That Convert on Facebook, Instagram, and YouTube
Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.
Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490
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Mapping the Social Media Landscape [Infographic]
The social media landscape may extend further than you think, with competition rising from Asian-based players.
Clubhouse Launches Saved Replays, Unveils New App Icon
The capacity to save Clubhouse chats for later will expand the value of your broadcasts.
A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021
A seasonal-themed retrospective of all the ways in which Insta has taken inspiration from TikTok this year.
Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives
The new process aims to streamline the ad set-up process by reducing your objective options.
A comprehensive list of publishers of VR games
The demo of our fitness XR game HitMotion: Reloaded is now complete, and we are evaluating the possibility of partnering
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6 Ways to Integrate SEO Across Teams
When I started in digital marketing, I splattered meta-data and keywords into content like Pollock. I am not proud of this because not only does this date me, but it is also horrifically against best practices as we see them today. If you ever read anything along the lines of “California vacation lovers and those […]
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Modified Russian Propulsion Module Departs Station
A modified Russian Progress propulsion compartment used to deliver the five-ton Prichal docking module to the International Space Station successfully undocked from the Prichal module at 6:03 p.m. EST. The spacecraft arrived and docked to the Nauka module on the Earth-facing side of the Russian segment Friday, Nov. 26, two days after lifting off from the Baikonur Cosmodrome in Kazakhstan Wednesday, Nov. 24. Prichal, named for the Russian word for “pier,” has five available …
Monkey Kingdom Hosts Steve Aoki Metaverse Concert
Metaverse platform Monkey Kingdom is celebrating the successful launch of its Solana blockchain-based virtual environment with a Christmas party performance with award-winning DJ, Steve Aoki. Hosted on the Cryptovoxels Metaverse event space, the Grammy-nominated artist will kick off an hour-long set on a “temple-inspired” immersive stage. Taiwanese artist Dizzy Dizzo will also open the concert. […]
Engage Lauds Successful Year of XR Learning
There are several virtual reality (VR) immersive education and remote collaboration tools available in the wake of the Covid-19 pandemic, with extended reality (XR) solutions such as Spatial, Horizon Workrooms, Glue, and many others seeking to meet the growing demand. The Waterford, Ireland-based ENGAGE development team is working tirelessly to provide an up to date […]
Vuzix, AMA Step Up Global AR Smart Glass Efforts
Leading smart glasses and augmented reality (AR) solutions manufacturer Vuzix announced on Tuesday that Atlantic Mobile Accessories (AMA) hasd ordered additional purchases to deploy for remote assistance solutions. AMA, a European Value-Added Reseller (VAR) for the Rochester-based enterprise, has developed a smart workspace solution for frontline workers and remote experts tailored to businesses. The Rennes, […]
Varjo VR-3 vs Oculus Quest 2
As virtual reality continues to promise incredible benefits to companies, more business leaders are on the hunt for the right technology. With an effective VR strategy, organisations can improve team collaboration, boost workplace performance, and reduce the need for business travel. The first step towards a future of XR innovation, however, is finding the right […]
Meta Adds New, Holiday-Themed Elements to Messenger, Including Soundmojis and AR Effects
Tis the season to be using snow-themed AR effects.
Meta Provides an End-of-Year Update on the Growth of its ‘Bulletin’ Newsletter Platform
Meta’s newsletter platform is still in its early stages, but is showing good signs of growth.
TikTok Tests New ‘Re-Post’ Option to Boost Distribution of Clips
The new option would enable users to boost TikTok clips by re-sharing them among their connections.
TikTok Adds Live-Stream Intros to Better Facilitate Engagement
The option adds another way to communicate what your live-stream is about, and invite engagement.
VR JRPG Sword Reverie Gets January PC VR Release Date
VR JRPG Sword Reverie hits early access in January.
New trailer right here.
Cooking Simulator VR Review: A Frantic Celebration Of VR Realism And Chaos
Next up on our catchup reviews for 2021 – Cooking Simulator VR is a fantastic celebration of VR realism and chaos.
Eleven Table Tennis To Receive Meta Avatar Support, Currently In Beta
Eleven Table Tennis is set to receive support for the new Meta avatars, allowing players to use their avatar with full upper body representation.
Oculus Rift Store Download Issues Being ‘Actively’ Worked On – Meta
Meta says it’s “actively working” on issues some Oculus Rift users are experiencing that prevent them from downloading games.
Mojo Vision AR contact lenses demos hands-on
At AWE 2021, I have finally been able to meet in person the people from Mojo Vision, the amazing startup
The post Mojo Vision AR contact lenses demos hands-on appeared first on The Ghost Howls.
How to Use Video Marketing for Lead Generation
According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal? In this article, […]
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