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Want to get more traction from your Instagram ads? Wondering what tactics have the most impact? To learn five unique Instagram ad techniques that really work, I interview Courtney Tarrant. You’ll discover how to adjust your message, optimize placement, and leverage high-performing organic posts in your campaigns.

Guest: Courtney Tarrant | Show Notes: socialmediaexaminer.com/488

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Snapchat’s looking to boost interest in its TikTok-like Spotlight option, via a new positivity-focused initiative.

The features provide a summary of your shared experiences on the platform’s throughout the year.

The new additions provide a range of new considerations and opportunities for live-stream creators.

Instagram says that it’s bringing back the reverse chronological feed. But is it really?

Meta’s Horizon Worlds beta is opening to anyone in the US and Canada, with an 18+ age requirement.

More details here!

Is After The Fall this holiday’s VR blockbuster? And is Ultrawings 2 the first game to look out for in 2022?

Find out in the VR Gamescast, live today at 9am PT/12pm ET/5pm UK!

US tech giant Apple Inc quietly announced on Monday it is seeking new professionals to boost its augmented and virtual reality framework, indicating a push to innovate its extended reality (XR) plans. Hayden Lee, AR/VR Software Engineering Manager for Apple, announced the news on Twitter, stating the company was seeking an engineer “with a focus […]

Peterbilt Motors Company recently hit a major milestone in the deployment of its ARTech augmented reality (AR) solution aimed at transforming services for dealerships and service repair workers. The new solution, which uses 3D AR visuals for “chassis-specific Peterbilt trucks”, will work jointly with PACCAR Solutions Service Managment systems, allowing service technicians to rapidly access […]

In the last couple of years, extended reality, or “XR” has evolved from a novel concept into a crucial, disruptive technology for the future workplace. Between 2020 and 2026, MarketWatch predicts that global XR production will grow by 46.5% per year.   While several factors have undoubtedly contributed to the rise of XR, the pandemic was one of the industry’s […]

Google’s search trends provide a somewhat dizzying reminder of the last 12 months – which feels much shorter than that.

Facebook’s making a push to win over more creators, as part of its broader effort to win back young audiences.

Reddit has shared a new overview of the top posts of the year along with some new performance stats.

“It’s beginning to look a lot like TikTok…”

Controller-free hand tracking now works properly in OpenXR Unity apps on Quest.

This means apps can now use both hand tracking and passthrough at the same time, since the Passthrough API requires OpenXR.