Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Social media crisis management isn’t about winning, but rather about damage control. Use these 8 steps to find your footing amidst chaos.

The post Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis appeared first on Content Marketing Consulting and Social Media Strategy.

Sandbox VR Announces $37M Series B Funding to Expand Out-of-home VR Locations

Out-of-home VR destination Sandbox VR today announced an additional $37 million funding round that the company is using to support its continued expansion. In addition to its dozen worldwide locations, Sandbox VR says it’s working to nearly doubling that. The Series B funding was led by a16z, and includes participation by Alibaba and Craft. According to Crunchbase data, […]

The post Sandbox VR Announces $37M Series B Funding to Expand Out-of-home VR Locations appeared first on Road to VR.

Report: Meta is Considering Physical Stores to Sell Its Vision of the Metaverse

Meta (formerly Facebook) is not only building its next generation of AR and VR headsets, but it’s looking to jumpstart a sort of immersive internet the company believes will one day be the future of human interaction—that’s the ‘metaverse’ everyone’s talking about. And to sell that idea to the masses, the company has allegedly discussed rolling […]

The post Report: Meta is Considering Physical Stores to Sell Its Vision of the Metaverse appeared first on Road to VR.

NBA League Pass Games Return to Quest in ‘Horizon Venues’ This Month

The NBA officially kicked off its 2021-22 regular season in mid-October after having last year’s derailed due to the COVID-19 pandemic. Starting this week, Meta (formerly Facebook) is welcoming Quest users back to Horizon Venues for some more courtside action. You’ll be able to catch the first game on November 14th, which features the Golden State Warriors vs. the […]

The post NBA League Pass Games Return to Quest in ‘Horizon Venues’ This Month appeared first on Road to VR.

Nreal Light to Debut in US after Court Battle

Nreal, a Chinese manufacturer of consumer-grade augmented reality (AR) smart glasses, announced last week it would debut its flagship ‘Nreal Light” in the US on November 18th. The Beijing-based firm unveiled its smart glasses during the 2019 consumer Electronics Show (CES) in Las Vegas and began shipping its products to selected regions in early 2020. […]

XR Can Tackle COVID-19 Work Crisis, XRA Finds

The XR Association, a Washington, DC-based trade association representing the extended reality (XR) industry, released last week a new survey on the growing trends in human resources (HR) and learning. The survey was conducted by the Martec Group and is the organisation’s second annual report, which explores views from HR workers on XR technologies across […]

Microsoft Updates XR Tools for Marine Workers

US tech giant Microsoft recently announced Windows Holographic version 21H2, an update that brings key features and new bug fixes to the HoloLens 2 mixed reality (MR) platform. Windows Holographic, version 21H2 is now available! In this article, we showcase some of the release highlights, including Moving Platform Mode: https://t.co/VgxQf3HJRE pic.twitter.com/PqPhP8sm9f — Microsoft HoloLens (@HoloLens) […]

HTC Lauds VIVE ‘Air’ Flow System Design

A speaker for VIVE Talk explained the cooling systems used in HTC VIVE’s latest product, the VIVE Flow, which targets entry-level virtual reality (VR) customers seeking relaxing immersive experiences. Speaking on the mechanics of the VIVE Flow headset, the speaker discussed the “special thermal designs” in the device, which allowed for people to wear them […]

YouTube Expands Crisis Response Panels to Provide More Mental Health Assistance for Users

The prompts aim to connect more people to mental health resources, and will be displayed in more surfaces in the app.

Pinterest Shares Holiday Gift Trend Insights Based on Rising Pin Search Volume

Pinterest has shared new insights into rising gift trends on the platform, which could help guide your Pin marketing approach. 

Make the Most of Your Shop on Facebook and Instagram for the Holidays [Infographic]

Meta for Business has provided some new tips on how to make the most of your Facebook and Instagram shops for the holidays.

Twitter Expands Twitter Blue Subscription Service to Users in the US and NZ, Adds New Blue Features

Twitter Blue is now available to more users, and Twitter’s added some new elements to sweeten the deal.

Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses

Today at AWE 2021, Qualcomm announced Snapdragon Spaces XR Developer Platform, a head-worn AR software suite the company is using to kickstart a broader move towards smartphone-tethered AR glasses. Qualcomm says its Snapdragon Spaces XR Developer Platform offers a host of machine perception functions that are ideal for smartphone-tethered AR glasses. The software tool kit […]

The post Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses appeared first on Road to VR.

Qualcomm Snapdragon XR2 5G Review

Qualcomm is among the best-known companies in the world for disruptive technology innovation. With the Snapdragon ecosystem, the company continues to build new environments where developers and designers can set the foundations for a future of AR, VR, and mixed reality experiences. In 2018, Qualcomm introduced a dedicated chipset for the mixed reality space called […]

Instagram Shares 3 Tips to Help Build Your Audience [Infographic]

Need some tips for your Instagram approach ahead of the holiday push?

Clubhouse Adds Room Recordings, Improved Analytics Data on Attendees

Now, you’ll be able to tune into Clubhouse chats after the fact, expanding the value of Clubhouse broadcasts.

‘Medal of Honor: Above and Beyond’ Comes to Quest 2 Next Week With Cross-buy

Medal of Honor: Above and Beyond, first launched on PC VR headsets last year, is coming to Quest 2 next week. Cross-buy is confirmed, meaning players that bought the game on Oculus PC will own the Quest 2 version as well. Oculus today announced that Medal of Honor: Above and Beyond has November 15th release […]

The post ‘Medal of Honor: Above and Beyond’ Comes to Quest 2 Next Week With Cross-buy appeared first on Road to VR.

Varjo Opens Teleport to Enterprise Customers

Varjo Technologies announced on Monday its Teleport solution for mixed reality (MR) devices has been released for download to enterprise customers. The Finnish tech firm’s latest Metaverse solution allows users and teams to join immersive virtual experiences as avatars, build and edit 3D models, share files, and collaborate seamlessly on projects. Open the door to […]

NVIDIA Stocks Rise amid Metaverse Funding

Stocks for US tech firm Nvidia skyrocketed late last week following the chipmaker’s pledge to virtual reality (VR) technologies and a massive surge in global interest in the Metaverse. The firm is developing the ‘Omniverse,’ a software developer kit (SDK) to create enterprise-grade collaborative VR platforms. Reports revealed Nvidia’s stock rose to 12 percent last […]

Big News from Meta, ByteDance, and Microsoft

US tech firm Meta, formerly branded as Facebook, took the largest share of headlines amid a wave of news updates on the Metaverse from across the extended reality (XR) industry. The news comes as XR Today covered several key global events such as the Industrial XR Global Summit, Facebook Connect, and XR Association’s inaugural Limitless […]

Rendever Tackles COVID-19 Social Isolation

Craven-Pamlico Regional Libraries in eastern North Carolina recently received a state grant to roll out Rendever’s virtual reality (VR) system to combat social isolation post-COVID-19. The US firm’s VR system helps individuals overcome social isolation via shared immersive experiences and is now distributing them to member libraries. We’re proud to share that @Global_H_Pharma has awarded […]

Pinterest Shares New Insights into Content Removal Trends Based on Policy Violations

Pinterest;’s latest transparency report highlights the key elements of rising concern for the platform. 

Twitter Adds New Visual Enhancement Options for Attached Images and Clips

The new tools salvage some of what was leftover from Twitter’s now retired ‘Fleets’ option.

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Looking to use TikTok for your holiday push? You need to check out this guide.

YouTube Expands Test of Opening the App to the Full-Screen Shorts Feed

YouTube’s leaning into the short-form video trend, with a significant revision of its UI for some users.