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Making extended reality technologies like VR more accessible to the masses isn’t just about reducing the price of the technology. For VR to become a common part of our day-to-day lives, it needs to be truly transformational, immersive, and suitable for a host of use cases. This is where tools like the Vive Pro Eye […]

Technology platforms have always attracted a degree of legal scrutiny and criticism, and Facebook’s vision for the metaverse could open up a new can of worms, as it were. Ever since the rise of social and user-driven Web 2.0, there have been attempts to regulate online interactions just like you would real-world transactions. The results […]

Hand controllers and ease of navigation are among the most crucial aspects of a VR experience. It determines how seamlessly users can navigate the virtual world. It removes or adds blockers to the immersive-ness of VR, and ultimately, could be that make-or-break factor for long-term engagement. For instance, poor hand-based control and navigation could deter […]

Time to dust off Sony’s aging headset – these were the best PSVR games of 2021.

Happy Winter Holidays! It is that time of the year when people relax, eat, and hope for a better future,

The post The XR Week Peek (2021.12.27): a great Christmas for Quest 2, Rec Room is worth $3.5B, and much more! appeared first on The Ghost Howls.

The United States Army has offered reassurances its Integrated Visual Augmentation System (IVAS) project is still scheduled to deploy in 2022, the Army Times reported on Friday. The Army’s IVAS project allows soldiers enhanced mixed reality (MR) vision in combat to detect targets, receive full topographical maps with waypoints, communicate with bases or other soldiers, […]

Over the last few years, voice has become a popular mode for navigating the digital world – from looking up queries online to getting directions while driving. It is estimated that around 22% of internet users use voice commands to control their media and television devices and, around 40% of smartphone users feel that voice […]

Ask most people what the biggest benefits of virtual reality (VR) will be, and they’ll often talk about the innovation possible in the entertainment world. However, the more we experiment with VR, and it’s potential, the more opportunities we discover in virtually every landscape.   As VR continues to become more efficient and affordable, companies […]

Used correctly, extended reality could change the way we work forever. The technology is already having a direct impact on communication and collaboration. Teams are using virtual reality tools to connect with colleagues in digital office spaces. Professionals are guiding fieldworkers through complex tasks from a distance using AR and MR. Even the way we […]

Meta has reconfirmed that Project Cambria launches in 2022…

…and that it will not be replacing Quest 2.

It’s that time of the year again where I wish you great Winter Holidays! I can’t believe another year has

The post Happy XR Winter Holidays 2021! appeared first on The Ghost Howls.

Ericsson subsidiary Emodo, which offers audience, inventory and creative advertising solutions, has launched a Creative Lab along with a company-first, 5G-backed augmented reality (AR) campaign. In an announcement last week, the Emodo Creative Lab revealed its first AR mobile advert campaign, which teleports users to Times Square in New York City with an AR-powered snow […]

Busch Gardens Williamsburg, a world-famous theme park, is updating its popular motion simulator attraction to host ‘Battle For Eire,’ a virtual reality (VR) immersive adventure based on Norse mythology. Collaborating with Dreamset and HTC VIVE, the Virginia-based theme park is now delivering an immersive and interactive story that can host up to one thousand people […]

The Metaverse, the successor to the internet and next communications platform, comes from its origins in science fiction, and like many inventions, fantasy becomes real through its expression in science and experimentation. The word derives from a portmanteau meaning “beyond” and “Universe,” and initially rose to prominence after Neal Stephenson published his novel ‘Snow Crash’ […]

XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo. Watch and subscribe on YouTube. In this session we discuss: The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project. What are the benefits of an interactive advertising tool, such as AR/VR or MR? What role will […]

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.

Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490

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