Apple Brings Spatial Computing to iOS

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. However, a key difference and benefit that Apple has over some of its competition […]

Major Partnerships set to Revolutionize XR Training

This week, hand-tracking market leader SpectreXR made various strides in innovating in XR input with various partnerships that aim to elevate immersion for XR training applications and user experiences. Notably, SpectreXR is collaborating with UltraLeap in a “shared goal” to enhance immersive training by leveraging UltraLeap hardware alongside “OctoXR” – the firm’s first-party hand-tracking SDK. […]

Google Adds New AI Tool to Help Maximize Video Ad Performance

The tool will scan your uploads to ensure all the key elements are present.

New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

The latest Sprout Social “Social Index” report covers a heap of key elements.

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

Bigscreen Beyond Ultra-Compact SteamVR Headset Now Shipping

Bigscreen Beyond is now shipping to the first US preorder customers.

Strike A Pose: Fast Travel’s New Multiplayer Game Mannequin Adapts Prop Hunt For VR

Strike a pose! Fast Travel’s upcoming multiplayer game Mannequin takes Prop Hunt mechanics and transforms them into a unique multiplayer VR experience.

Read our impressions and watch the reveal trailer here:

Arashi: Castles of Sin – Final Cut Carves Out A November Release On Quest, PSVR 2 & SteamVR

Arashi: Castles of Sin – Final Cut now has a confirmed release date later this year on Quest, PSVR 2 and PC VR.

More info:

New AirPods Pro Model Supports ‘Ultra-Low Latency’ Lossless Audio From Vision Pro

The new AirPods Pro 2nd generation model with USB-C supports “ultra-low latency” lossless audio from Apple Vision Pro.