User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing tool for digital agencies and marketers. It is a way to create a sense of […]
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The new insights will better enable mobile management of your YouTube presence.
Twitter’s moving fast, and trying not to break things in the process – but thus far, its big new experiments are not seeing major interest.
Facebook will support a new program to combat climate misinformation – but it could still do more to restrict the reach of such.
The integration will provide more ways for Facebook marketers to incorporate video elements into their campaigns.
If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through the scrambling economy. With that said, if you are planning a digital transformation for your […]
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The option could drive better results for many advertisers, but it will also impede some.
The insights could help to guide your YouTube marketing approach.
The podcast will focus on the technical details of how YouTube stars have turned their online popularity into a business.
The expansion will help Pinterest maintain momentum in emerging markets.
Did you know B2B marketers who report the most success from their digital activities in 2021 are more likely to be engaged in account-based marketing (ABM)? Only 16% of B2B marketers who describe their digital marketing efforts as “somewhat successful” have a measurable ABM program in place. That number is reduced to 6% for those […]
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