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Among Us VR’s ‘Polus Point’ Map Arrives Next Month
Don’t forget to pack a warm jacket. Developer Schell Games today revealed that Among Us VR—the VR version of Innersloth’s popular social deduction game—will be receiving a new map next month as part of a free update for existing players. Originally released this past November on Meta Quest, Rift, and PC VR headsets, Among Us […]
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Pokémon GO Creator Niantic Launches AR Ads
Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. […]
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Subway Surfers Adds Its First In-Game AR Feature
Interact with your favorite characters IRL for the first time. Despite having launched all the way back in 2012, Subway Surfers remains one of the most popular mobile games currently available on iOS and Android devices. This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented […]
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Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers
The report provides an overview of evolving data usage approaches.