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Expedition 72 will wait a couple of more days for the arrival of the SpaceX Crew-10 mission as support personnel work a ground issue at the launchpad. Meanwhile, the International Space Station stayed busy with host a microgravity research exploring robotics, combustion, and adaptation to weightlessness.

If you’ve been keeping tabs on emerging extended reality tech, you probably know all about Apple XR for business – the evolving ecosystem of tools, apps, and immersive enterprise software. Apple’s entry into the XR landscape has been a little rocky. The groundbreaking Vision Pro headset, powered by Apple’s proprietary VisionOS, has struggled with adoption […]

Wondering how immersive learning benefits teams across industries? Compelling research is quickly mounting up. Countless studies from world leaders like Accenture and PWC have shown that immersive training (using XR technologies) can improve knowledge retention, increase employee confidence, boost engagement, and even reduce training times. In fact, PWC says that immersive training helps learners complete […]

Social platforms are super keen to push AI options onto us — but do we really want them?

The project could give Meta a significant advantage in AI development. 

LinkedIn’s ‘Predictive Audiences’ use a combination of AI and manual input to optimize ad performance.

Meta recently added more info about video ID verification to its official documents.

Niantic Spatial is splitting its AI arm from Pokemon Go and selling the latter to Saudi Arabia’s investment group.

MAGE uses a custom engine to drive 120 FPS physics with dynamic shadows and “hundreds of high fidelity dynamic props” on Quest 3 & Quest 3S.

This week, at the 2025 SXSW festival, alongside arts and technology, immersive technology innovator GIGABYTE announced a partnership with the Taiwan Creative Content Agency (TAICCA) to promote the deployment of an AI-powered XR content creation platform.  The event is famed for showcasing the latest in arts and technology, and this year at the SXSW 2025 […]

Applications are now open for the XR Awards 2025, the most anticipated event in this annual series. Each year, hundreds of XR vendors, leaders, and teams apply for the XR Awards, and 2025 marks our fourth consecutive year. This year, we are introducing a refreshed panel of judges and new award categories. The application period […]

Imagine a training experience where you’re not just reading from books or watching videos of someone else completing tasks. Instead, you’re practicing techniques in a hands-on environment, working on machines, interacting with virtual customers, or even performing medical procedures without risks. That’s immersive learning. According to our research, “enhancing training” is one of the top […]

Elon’s businesses look set to bear the brunt of the backlash against his political involvement.

Some tips for brands looking to tap into the broader celebration this month. 

Meta’s digital wearables push is gaining momentum. 

Some new insights to assist in your content planning.