Harnessing the Power of Social Media for Effective Automotive Digital Marketing

As the automotive landscape continues to digitally evolve, auto dealerships must evolve with it. At the core of this evolution is harnessing the power of social media for effective automotive digital marketing. With approximately 97%…read more

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Crossfire: Sierra Squad Looks Like An Explosive VR Shooter

Lead an elite military unit through 13 action-packed levels or team up with a friend and complete 50 squad missions. Coming next month to PC VR and PlayStation VR2, Crossfire: Sierra Squad is a military arcade shooter that has you leading an elite paramilitary fireteam throughout a series of high-stakes missions set in a variety […]

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This AR Barbie Is Literally The Size Of A Skyscraper

Immersive technology brings the iconic doll to life in Dubai. After a single weekend in theaters, the Barbie movie has already managed to amass a whopping $350 million in international and domestic sales. This immense success is in no small part due to Warner Bros’ absolutely massive $150 million marketing campaign, which involved everything from […]

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Celebrate The Women’s World Cup With New Snapchat AR Lenses

Get up close and personal with every women’s national team in the new Global Fan Selfie Experience. The FIFA Women’s World Cup is here and fans are revved up and ready to root for their favorite teams. To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you […]

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Meta Quest+ August 2023 Titles: ‘Walkabout Mini Golf’ & ‘MOTHERGUNSHIP: FORGE’

It’s been one month since we announced Meta Quest+, your new VR subscription service. For just $7.99 USD per month or $59.99 USD annually (a…

Microsoft HoloLens 2 Future Relies on Military Success

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. The firm is deep within a rocky testing period as part of a long-standing military contract that facilitates soldiers with assistive reality tools for improving combat awareness. The success of the IVAS testing period could prove vital […]

HTC VIVE Upgrades XR Elite Headset Hand Tracking

HTC VIVE announced on Wednesday it had upgraded its hand-tracking capabilities for its flagship mixed reality (MR) device, the VIVE XR Elite. According to the Taoyuan City-based tech giant, its hand-tracking tools would offer “enhanced reliability across a wider range of lighting conditions.” The company posted on social media: “Brace yourself for even better performance, […]

How Can Didimo’s Popul8 Solution Empower Game Developers?

Following a rising interest in serious gaming technologies, ongoing debates and discussions have highlighted the importance of key virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) infrastructure. Companies like Meta Platforms, Apple, Improbable, Gamefam, Nokia, Unity, Epic Games, NVIDIA, and many others have stepped up their own efforts. Through each company’s solutions, game developers have accumulated […]

HCLTech, Meta, MeitY Open India’s XR Startup Program

HCLTech has officially joined a strategic initiative — the XR Startup Program — created by Bay Area tech giant Meta Platforms, backed by India’s Ministry of Electronics and Information Technology’s (MeitY) Startup Hub. MeitY is India’s premier government-supported hub for boosting startup capacities, providing rising talent with resources to fulfil and showcase their use cases. […]

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