National Hockey League (NHL) fans have received a virtual treat after the organisation launched its Roblox online gaming metaverse, ESPN reported on Thursday. NHL Blast is a new hockey-themed metaverse game where users can create bespoke team jerseys, socialise, and compete in the Metaverse. Powered by Roblox and metaverse development studio The Gang, NHL Blast […]
Magic Leap Natively Backs OpenXR Dev Teams
Magic Leap announced this week that its Magic Leap 2 augmented reality (AR) headset had increased its compatibility with OpenXR. In a statement on Tuesday, the company reaffirmed its commitment to “building an open and accessible [AR] ecosystem.” This aims to back enterprises and developers across industry verticals. The Plantation, Florida-based firm has developed its […]
Meta’s Reality Labs Earnings Slump 51% in Q1 Reports
Meta Platforms released its first quarter (Q1) earnings report on Wednesday, indicating a massive loss of revenues for its Realitiy Labs division. This comes despite stronger-than-expected profits at the start of 2023. This has sent shares skyrocketing following the company’s earnings report amid its ‘Year of Efficiency’ plans to streamline operations. The report noted that […]
Neuroscience and Marketing: How to Hack the Buyer’s Brain
Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.
Guest: Kenda Macdonald | Show Notes: socialmediaexaminer.com/560
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TikTok Invites Selected Retailers to Expanded Shops Push
TikTok continues to push ahead with its in-stream commerce program.
Meta Says That its On Track to Double the Amount of AI Recommendations in User Feeds
Meta’s putting more reliance on AI to drive more engagement.
Meta Shows Increases in Usage and Revenue in Q1, Though VR Costs Continue to Rise
Meta continues to pour billions into developing its metaverse vision.
Twitter’s Looking to Make Creator Subscriptions a Twitter Blue-Only Feature
Another element in Twitter’s subscription revenue push.
Where to Place Social Media in Organizational Structure
In the midst of an indecisive economy, 2023 is already riddled with re-orgs, layoffs, and structural considerations to better use internal resources. We’re also seeing organizations outsourcing specific functions or entire channel operations. While this is an unfortunate reality, we also know that social media is more important than ever — whether in increasing discovery […]
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Meta Reaffirms Commitment to Metaverse Vision, Has No Plans to Slow Billions in Reality Labs Investments
Meta announced its latest quarterly results, revealing that the company’s Reality Labs metaverse division is again reporting a loss of nearly $4 billion. The bright side? Meta’s still investing billions into XR, and it’s not showing any signs of stopping. Meta revealed in its Q1 2023 financial results that its family of apps is now being […]