How is Augmented reality Tranforming the Retail Industry?

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). AR technologies are available on millions of Android and iOS smartphones, while the latter requires specialised hardware. Online shoppers can also experience hands-on […]

XR in Manufacturing Case Study: PBC Linear and Magic Leap

In the manufacturing industry, extended reality is quickly emerging as a valuable tool for not just the ideation and creation of products, or business collaboration, but also training and development. In this environment, where a highly skilled workforce is crucial to ensure continued productivity, efficiency, and safety, exceptional training can often take years to effectively […]

Using Scarcity in Marketing: A Roadmap to Higher Conversions

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.

Guest: Dr. Mindy Weinstein | Show Notes: socialmediaexaminer.com/564

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Elon Musk Endorses the Idea of Shutting Down Twitter Circles

Twitter Circles could be on the way out, after just a year of availability.

Surgeon General: More safeguards needed to protect youth from social media misuse

While there’s growing evidence that social media use among teens is harmful, a public health advisory also said there are benefits to the connections.

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

As the White House considers TikTok’s future in the US, the case against it could be growing.

Reddit Shares New Insights into How People Research Apps Within Subreddits [Infographic]

New insights from Reddit, which provides additional guidance as to what info Redditors are seeking from brands.

Everslaught Invasion Review: Fun Co-Op Action In Short Bursts

Everslaught Invasion brings intense two-player co-op to Quest 2, but it’s best experienced in shorter sessions. Our review:

PS5 Earbuds Offer Potential Solution To PSVR 2 Audio Flaws

PlayStation announced official wireless PS5 earbuds, offering a potential solution for PSVR 2 audio flaws.

Nreal rebrands as XREAL and expands its ecosystem

Some rumors were already going around in the previous days, but now it is official: Chinese AR company Nreal has rebranded as XREAL. Together with this announcement, it has also announced some new solutions and especially the widening of its target platforms beyond just Android: PC and even SteamDeck will soon be compatible with Nre… […]

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