We’ve all seen Rube Goldberg Machines® before: laughably complicated contraptions built with dozens of objects and gizmos to achieve a simple task. But you’ve probably…
Meta Quest v54 Update: Custom Skyboxes, App Notifications, and More
Soon we’ll begin rolling out our v54 update, and it’s a fun one—we’re letting you customize your Home environment’s skybox. Sick of the sunset in…
BMW Group Taps Meta for XR Car Gaming System
BMW Group USA has teamed up with Meta Platform’s Reality Labs division to develop an automotive virtual and mixed reality (VR/MR) solution. Both firms have created a platform for displaying XR content in moving vehicles for gaming, entertainment, and other experiences using immersive technologies. The new system combines BMW’s sensor data with Meta’s tracking systems […]
Apple Trademarks XR Operating System
This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple is trademarking xrOS under the firm’s own San Francisco typeface, which it also uses for iOS, […]
Campfire Debut Cross-Platform Holographic Collaboration Tools
This week, Campfire announced a new “killer” application which allows customers to leverage the firm’s immersive AR collaboration tools for users between PC, Mac, and iPad devices. Moreover, the application supports Campfire’s custom XR headset for PCs. The new service combines Campfire’s previously available applications to enable an immersive collaboration suite leveraging the firm’s hardware […]
How Big is the Augmented Reality market?
Augmented Reality has officially gone mainstream. One considered too complex and expensive for most companies investing in digital transformation, AR has quickly evolved into a versatile, highly accessible toolkit for a variety of different use cases. Today, companies and consumers alike are using AR for everything from enhanced shopping experiences to team collaboration. Additionally, the […]
YouTube Ad Targeting: How to Maximize Your Results
Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.
Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563
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Montana Becomes the First US State to Issue a Full Ban on TikTok
Could this be the start of a new wave of restrictions on the app?
Meta Shares its Latest VR Developments, Including the Capability to Use VR Headsets in a Moving Car
Meta continues to build its metaverse experiences.
TikTok Announces New, Exclusive Content Deal with the New York Yankees
Interest in sports is rising on TikTok.