Super Bowl Ads May Need To Evolve To Target Gen Z – That Will Include A Social Media Component

Budweiser owner Anheuser-Busch is reported to have spent the highest amount on Super Bowl advertising this year. … [+] dropping $20 million for three minutes of airtime (Budweiser vía AP) Budweiser Super Bowl Sunday is…read more

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This Unofficial Hogwarts Legacy VR Mod Looks Magical

“You’re a wizard, (insert name here).” Warner Bros. Games’ highly-anticipated Hogwarts Legacy game hasn’t even been officially released yet and modders are already hard at work bringing the action-adventure RPG to life in 6DoF VR. This week the popular VR modding community Flat2VR shared footage of a VR mod currently being developed using Praydog’s UE […]

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Study Says Flirting In VR May Help Prevent Cheating

Is there anything immersive technology can’t do? Love conquers all, right? That’s true for most. However, in today’s complex society, it can be hard for some people to maintain a monogamous relationship. A harsh reality indeed, but it’s true. So true that Doron Friedman, a professor at the Sammy Ofer School, and Gurit Birnbaum, a […]

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Netflix’s Squid Game Is Coming To Sandbox VR Arcades

Ever wonder how long you’d last in Squid Game? Now’s your chance. Sandbox VR, a leading provider of location-based VR experiences, is partnering with streaming giant Netflix to develop a “fully immersive” VR experience based on the hit South Korean television series Squid Game. According to Venture Beat, the multiplayer experience will pit players against […]

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‘PowerBeatsVR:’ Limitless Workouts Right at Your Fingertips

With PowerBeatsVR, the high-intensity VR fitness app from Five Mind Creations, you can take control of your workouts. Launching today for the Meta Quest Platform,…

Build and Defend Your Realm From Attackers in ‘Barbaria’ for Meta Quest 2

Not many games give you the option of playing as both a warrior and a powerful deity that can smite their foes from above. But…

Time to Terraform: Turn Mars From Red Planet to Green Planet in ‘Per Aspera,’ Out Today on Meta Quest 2 + Pro

Mars, the red planet. Dusty and cold and lifeless. Inhospitable to human life. But could we change that? Could humanity one day transform Mars into…

Within Joins Meta

“Today, we’re officially welcoming the Within team to Meta! We’re eager to partner with this talented group in bringing the future of VR fitness to…

Realwear: Introducing the Navigator 520 XR Headset for Frontline Workers

Watch on YouTube XR Today’s Rory Greener hosts Rama Oruganti, Chief Product Officer of Realwear. In this session, we discuss the following: The new Navigator 520 and its improvements over previous versions Why Hyperdisplay is important The benefits of 520’s innovation for frontline customers How the device promotes remote communications between dispersed workers How the […]

Meta Wins Anti-Competitive FTC Lawsuit

This Monday, the FTC lost its lawsuits against Meta, accusing the Menlo Park-based firm of anti-competitive practices. The fillings come following Meta’s attempted purchase of virtual reality (VR) fitness application Within in 2020 for a rumoured $400 million. The FTC claimed that Meta was unfairly buying competition on its Quest digital storefront instead of building […]