TikTok Announces Improvements to its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok’s AI-powered ads. 

Facebook Adds Topic Search Recommendations and Friend Likes to Reels

Some new measures to get Facebook users spending more time scrolling Reels.

Instagram Launches Friend Map in India, Adds Location Sharing Provisions

The platform has taken steps to address user concerns regarding oversharing.

YouTube Launches New Music Education Initiative

YouTube is looking to enhance its educational offerings. 

Mobile Suit Gundam: Silver Phantom Is Heading For PlayStation VR2

Interactive VR movie Mobile Suit Gundam: Silver Phantom is heading for PlayStation VR2.

Star Wars: Beyond Victory Review – Not The Podracer We’re Looking For

Star Wars: Beyond Victory brings third-person mixed reality podracing and a digital toy set to Quest 3 & 3S today.

The XR Week Peek (2025.10.06): Meta launches its display glasses, Apple prepares to launch a refresh of AVP, and more!

These days, I’m keeping myself busy with a couple of projects. No trips are on sight for October, because I need to recover.  But I’m happy to announce that I’m supporting XRCC again as a media partner, because it’s one of the best hackathons we have in the AR/VR ecosystem. The new XRCC Online version is […]

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‘Star Wars: Beyond Victory’ Review – Podracing Comes to Quest, But Loses Speed in Mixed Reality

Star Wars: Beyond Victory – A Mixed Reality Playset feels like a pretty clear directive to make a high quality MR game that showcases Quest 3’s passthrough capabilities. In that respect, it’s a partial success, as the MR/VR hybrid serves up some neat diorama-style racing action blended with a surprisingly heartfelt narrative, all the while […]

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Ford’s CEO is Right: AR can be a ‘Game Changer’ for Blue-collar Workers

AR technology is providing enterprise ROI – and the CEO of Ford just added another major example to the growing list of use cases.  CEO Jim Farley explained that AI-powered augmented reality is a “game changer” when it comes to simplifying repairs on vehicles.  Speaking at a conference of CEOs, Farley predicted that new technologies will […]

Ohio University and Virtualware Launch Immersive Digital Enterprise Collaboratory

Ohio University is betting on the future of advanced manufacturing and digital engineering. The school has officially launched the Digital Enterprise Collaboratory (DEC), an initiative designed to blend education, applied research, and workforce training in a single immersive ecosystem.  At the core of the DEC is Virtualware’s VIROO Enterprise XR platform, paired with HTC VIVE […]