XREAL AR Smart Glasses to Tackle Meta, Apple Vision Pro during 2024 Holiday Period

This week, XREAL revealed that it is continuing its now multi-year global AR smart glasses expansion and adoption journey, which started in Chinese territories before seeing adoption in Western markets.  The most recent expansion milestone sees XREAL securing new retail deals for its AR smart glasses product in global markets, including Europe, Asia, and the […]

BMW Continues to Rally Virtual Driving Experiences, Leveraging Meta Quest and Apple Vision Pro

BMW Group has added new features to it BMW M Mixed Reality driving experience. The German car and motorcycle manufacturer’s VR/MR technology connects driver, vehicle, and virtual worlds in a ‘unique’ 3D interaction in which the vehicle becomes a controller. New features include a multiplayer approach, a new world, individualised worlds for partners and events, […]

Meta Announces Image Animation and Video Expansion Tools at Advertising Week

Some new AI options for your Facebook and IG campaigns.

What Do Instagram Influencers Think about AI [Infographic]

Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech. 

Threads Continues To Rise in Overall App Downloads

Threads has moved up another spot in the total app download charts.

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Some big TikTok ad updates for the holiday push.

Immersed Visor Hands-On Take 2: Partially Functional, But Cooled By A Frappuccino

Immersed’s founder met UploadVR’s Ian Hamilton immediately after Meta Connect to offer us a second impression of Visor.

Venice Immersive: Visit The Venice International Film Festival In VRChat

An eye-catching world representing the Venice Immersive 2024 event held in Italy earlier this year can be visited in VRChat.

The XR Week Peek (2024.10.08): Windows 11 update bricks WMR headsets, PSVR 2 becomes the 9th most used HMD on Steam, and more!

After last week’s many interesting pieces of XR news, this week has been far more relaxed. Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 […]

The post The XR Week Peek (2024.10.08): Windows 11 update bricks WMR headsets, PSVR 2 becomes the 9th most used HMD on Steam, and more! appeared first on The Ghost Howls.

Samsung Reportedly Deepens XR Ties with Google in Push for Ray-Ban Smartglasses Competitor

Samsung and Google announced in early 2023 that, along with Qualcomm, they’d be releasing an “XR platform” based on Android, which could also see the release of a high-end mixed reality headset. While we still haven’t heard exactly what that XR partnership will entail, a new report from The Information maintains Samsung and Google are also […]

The post Samsung Reportedly Deepens XR Ties with Google in Push for Ray-Ban Smartglasses Competitor appeared first on Road to VR.