Social platforms are super keen to push AI options onto us — but do we really want them?
Meta’s Testing Its Own AI Chips To Expand Its Processing Capacity
The project could give Meta a significant advantage in AI development.
LinkedIn Expands AI-Powered Ad Targeting Tools
LinkedIn’s ‘Predictive Audiences’ use a combination of AI and manual input to optimize ad performance.
Meta May Be Looking To Expand Age Checks Using Video ID
Meta recently added more info about video ID verification to its official documents.
Path of Fury – Episode I: Tetsuo’s Tower Grapples With Rhythm Game Influences
Path of Fury – Episode I: Tetsuo’s Tower is an engrossing brawler, but it feels overly familiar. Here’s our impressions.
Niantic Sells Pokémon Go To Saudi Arabia To Fund Spatial AI Transition
Niantic Spatial is splitting its AI arm from Pokemon Go and selling the latter to Saudi Arabia’s investment group.
Onward’s “Massive” 2.0 Update With Graphics Overhaul Arrives Later This Month
VR tactical shooter Onward’s “massive” 2.0 update will release on March 25, with a graphical overhaul, new operator system, and more.
MAGE Uses A Custom Engine To Drive 120 FPS Physics With Dynamic Shadows On Quest 3
MAGE uses a custom engine to drive 120 FPS physics with dynamic shadows and “hundreds of high fidelity dynamic props” on Quest 3 & Quest 3S.
‘Pokémon Go’ Maker Niantic Sells Off Gaming Division, Doubling Down on Geospatial AI & AR Tech
Niantic, the company behind hit mobile game Pokémon Go (2016), announced the sale of its gaming division to Scopely for $3.85 billion, confirming a previous Bloomberg report. Furthermore, the company now says it’s focusing on advancing its AI-powered geospatial technology and AR tech. As a part of the deal, the Saudi Arabia-owned mobile game developer Scopely is taking […]
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‘MAGE’ Pushes the Limits with Physics-based Magic Mayhem at 120 FPS on Quest 3
MAGE is a magic and physics sandbox in early access on Quest 3 that not only offers up fun physics-based mayhem, but does it at an eye-blistering 120 fps. “We feel that no game has truly taken advantage of the power of standalone VR hardware,” says Charlie Shenton, Mage’s engine programmer and other half of […]
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Metallica Comes to Vision Pro in Immersive Performance This Week
Apple announced it’s releasing an immersive concert experience from Metallica, landing exclusively on Apple Vision Pro this week. The concert experience, simply dubbed ‘Metallica’, captures a performance in Mexico City which took place during the second-year finale of the band’s M72 World Tour. It’s set to include classic Metallica songs ‘Whiplash’, ‘One’, and ‘Enter Sandman’. […]
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CGS’ AI-driven ‘Cicero’ Deploys Complex Workplace Training Scenarios in Seconds
It’s been calculated that the ‘soft skills gap’ costs U.S. economy $160 billion annually. In an effort to help combat this, CGS Immersive has unveiled Cicero: an innovative AI-powered roleplay platform designed to transform how companies train and develop their workforce. Hyper-Realism in the Workplace Announced on March 10, 2025, Cicero creates hyper-realistic training scenarios where […]
GIGABYTE & TAICCA Launch AI-Driven XR Content Creation Platform – SXSW ’25
This week, at the 2025 SXSW festival, alongside arts and technology, immersive technology innovator GIGABYTE announced a partnership with the Taiwan Creative Content Agency (TAICCA) to promote the deployment of an AI-powered XR content creation platform. The event is famed for showcasing the latest in arts and technology, and this year at the SXSW 2025 […]
Categories for XR Awards 2025 Confirmed!
Applications are now open for the XR Awards 2025, the most anticipated event in this annual series. Each year, hundreds of XR vendors, leaders, and teams apply for the XR Awards, and 2025 marks our fourth consecutive year. This year, we are introducing a refreshed panel of judges and new award categories. The application period […]
Immersive Learning: The Complete Guide to Reimagining Employee Training with XR
Imagine a training experience where you’re not just reading from books or watching videos of someone else completing tasks. Instead, you’re practicing techniques in a hands-on environment, working on machines, interacting with virtual customers, or even performing medical procedures without risks. That’s immersive learning. According to our research, “enhancing training” is one of the top […]
X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows
Elon’s businesses look set to bear the brunt of the backlash against his political involvement.
TikTok Publishes 2025 Ramadan Marketing Guide
Some tips for brands looking to tap into the broader celebration this month.
Meta Releases Limited Edition Version of Its Ray Ban Meta Sunglasses
Meta’s digital wearables push is gaining momentum.
Report Looks at Best Time To Post To Social Apps in 2025
Some new insights to assist in your content planning.
Paradox Interactive Announces VR Strategy Game Surviving Mars: Pioneer
Surviving Mars: Pioneer is a VR reimagining of the strategy game, and it’s entering early access later this year.
Upcoming Atmospheric Horror Game Out Of Sight Is Getting A VR Port
Upcoming horror puzzler Out of Sight is getting a full VR conversion from Flat2VR Studios.
Deep Cuts Offers A Compelling Cinematic Sandbox
Deep Cuts delves into the magic of moviemaking with a new action-adventure, launching today on Quest.
Roboquest VR Shows Off Co-Op Gameplay In New Trailer
Fast-paced FPS roguelike Roboquest VR showed off a co-op mode in today’s new gameplay trailer.
The XR Week Peek (2025.03.11): Samsung headset may launch in Q3, Animal Company is the most grossing game on the store, and more!
THIS IS MY 400TH ROUNDUP OF XR NEWS. I can’t believe I’m writing these words. When I started writing these weekly summaries of AR/VR news I couldn’t imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving […]
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AWE Expands Focus to Welcome XR Game Developers & Publishers to Major Industry Event
AWE USA 2025 has announced a new Gaming Hub program that expands the event’s focus and programming to include XR game development and publishing. As far as industry events go, AWE USA has become our must-attend XR event of the year. This year it’s being held June 10–12 in Long Beach, CA. FYI, the last chance […]
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