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For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers. In response, Google has introduced […]

The post Share of Voice: The Key to Winning in Google’s AI-Driven Search appeared first on Convince & Convert.

This week, immersive training platform Bodyswaps updated to version 3.0 in an effort to optimise its service’s skill assessment pipelines for educational and professional institutions. Bodyswaps worked to create version 3.0 based on feedback from over 50 academic institutions relating to XR content management, deployment, and evaluation. Bodyswap 3.0 Features As part of the Bodyswaps […]

This week, Vuzix Corporation started shipments for its latest order of XanderGlasses, a private-label version of Vuzix Shield smart glasses, an assistive technology solution for individuals with hearing loss. The move marks another great uptick for Vuzix following a strong start to 2025. XanderGlasses aims to assist roughly 48 million people in the US who […]

After initial testing, access to Threads ads is now widely available. 

Google’s cookie phase-out is no more, with the last remnants of the initiative being shelved.

Auto-dubbing is now available to more YouTubers.

The process will enable you to define lead quality based on past campaign results.

Elements Divided delivers chaotic multiplayer action inspired by Avatar: The Last Airbender today on Quest and Steam.