A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]

As AI chatbots eat into search traffic, it’s worth considering how that impacts SEO. 

Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Some updated insights from IG, which could help you grow your audience.

The XR Week Peek (2025.08.05): Ray-Ban Meta tripled their sales, Brilliant Labs launches Halo glasses, and more!

A new week starts, so it’s time for me to write you about the most important XR news of the week! But there is one particular piece of non-news that many people are asking me about: why are there no updates about Project Moohan? Effectively, it may seem weird that Google is not building any […]

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Meta Releases New AI Features to Make ‘Horizon Worlds’ Development Easier

‘Oasis’ WMR Driver Expected Later This Month, Bringing New Life to Microsoft’s PC VR Headsets

Station Expands to 11 Before Next Crew Leaves This Week

Four new crew members are adjusting to life on the International Space Station and gearing up for several months of microgravity research to benefit humans living on and off the Earth. Meanwhile, another quartet that has been orbiting Earth since March is packing up and handing over responsibilities to the new crew before returning to Earth this week.

Microsoft Debuts Immersive Events in Teams Public Preview

Microsoft has officially launched public preview access to immersive events in Microsoft Teams, bringing its Mesh-powered 3D collaboration experience directly into the workplace platform used by millions. With no downloads, no special hardware, and no complex setup, the new feature allows organizers to host fully interactive, customizable events for up to 300 participants – right […]

XR and Robotics for Industrial Training: A Collaborative MASTER Project

Extended Reality and its derivatives are not just about headsets or immersive environments; technology has a far wider reach than face value considerations entail. By combining XR with advanced robotics, the MASTER European project aims to advance Industry 4.0 training, which in turn signals XR’s broad applicability. The MASTER consortium brings together seven partners from […]

AI Prompts That Go Beyond Content Creation

AI can be a powerful sidekick for social managers—but it all starts with the right prompt.